Online Video Stats from Ooyala

Allison Howen — Tue, 14 Feb 2012 20:19:00 GMT

Digital video technology provider Ooyala has released a Video Index report that reveals insights into the growing popularity of online video.

Highlights from the report include:

1 in 4 Americans watched a video on an Ooyala-powered site in Q4 2011.
Ooyala delivered videos to more than 5,000 domains.
Video plays in more than 130 countries.
For every one video shared on Twitter, more than 10 were shared on Facebook.
People play videos more often on smartphones (60%) comapred to tablets (40%).
Audiences are more engaged when watching video on tablets compared to desktops, rating 45 percent more likely to complete at least 75 percent of videos played.
Tablet video audiencess watched 21.9 percent longer per video in Q4 2011 compared to Q3 2011.

“The dramatically increased engagement with IP-delivered video creates opportunities on a massive scale for publishers and brand marketers,” says Bismarck Lepe, co-founder and president of products for Ooyala. “Understanding the changing dynamics of multi-device video consumption is key to delivering a more personalized experience for consumers while creating new revenue streams and growing audiences. Ooyala unlocks this knowledge in a way that is highly actionable and mission-critical to our customers’ success.”

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Online Video Stats from Ooyala