Internet Advertising : paid search

What Internet Retailers Spend on Paid Search

'Net Features : wm-advertising — Fri, 26 Apr 2013 13:31:00 GMT

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic on the paid search retail...(read more)

Click Traffic and Impressions Grow in Q3

'Net Features : wm-advertising — Thu, 01 Nov 2012 19:12:00 GMT

Click traffic increased by 27 percent year over year and U.S. impressions increased by 21 percent according to The Search Agency’s quarterly State of Paid Search Report. Highlights from the study, available here , include: • Average cost per...(read more)

Facebook Ads A Sure Bet for the Holidays

'Net Features : wm-advertising — Fri, 12 Oct 2012 14:45:00 GMT

If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software reveals that many...(read more)

Growth for Facebook Ad Spend Outpacing Paid Search

'Net Features : wm-advertising — Thu, 23 Aug 2012 21:30:00 GMT

It seems that marketers are shifting their focus toward Facebook advertising, despite uncertainties regarding how ads on the social network actually perform. Digital marketing software provider Kenshoo recently released global growth metrics for Facebook...(read more)

Projected 2010 Holiday Retail Sales (Paid Search)

Pete Prestipino — Mon, 08 Nov 2010 17:54:00 GMT

Performics projected holiday retail sales from paid search will grow by 15 percent in 2010 for actively managed campaigns.

A few trends and past performance analyses that contributed to this growth prediction include:

- Great holiday success in 2009: Actively managed holiday paid search campaigns spent 25.7 percent more in 2009 and reaped 24.0 percent more in sales year-over-year (YoY)

- Decreasing average order value (AOV): Year-to-date (YTD) AOV is down 9 percent

- The growing popularity of delayed shopping to capitalize on free shipping: Sales during the last week of free standard shipping prior to Christmas increased significantly in 2009

- Increased efficiency of last minute shopping: After the last week of free standard shipping prior to Christmas in 2009, spending and CPCs dropped dramatically; active paid search advertisers can do more for less after December 17

“Performics’ holiday retail client group detailed findings that can help retailers significantly boost results this holiday season, just by making a few fundamental changes to their search management practices,” said Daina Middleton, CEO of Performics. “In mobile search, for example, we’re emphatically recommending that clients design standalone search campaigns specifically to target mobile devices instead of extending their standard paid search campaigns into the mobile arena. Performics’ clients who’ve already made this change have seen costs per click drop by 60 percent on average with click through rates more than doubling.”