http://www.websitemagazine.com/content/blogs/advertising/archive/tags/pubmatic/default.aspxTags: pubmaticenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/advertising/archive/2013/02/19/real-time-bidding-boosts-ad-revenue-for-publishers.aspxTue, 19 Feb 2013 17:25:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:23377'Net Features : wm-advertising0http://www.websitemagazine.com/content/blogs/advertising/rsscomments.aspx?PostID=23377http://www.websitemagazine.com/content/blogs/advertising/archive/2013/02/19/real-time-bidding-boosts-ad-revenue-for-publishers.aspx#commentsThe increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platform PubMatic . A recent analysis by...(<a href="http://www.websitemagazine.com/content/blogs/advertising/archive/2013/02/19/real-time-bidding-boosts-ad-revenue-for-publishers.aspx">read more</a>)<img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=23377" width="1" height="1">advertisingwm-advertisingpublisherspubmaticReal-time biddingprivate marketplacesRTB