Internet Advertising : qr code

QR Code Popularity Improves Experience, Increases Risk

'Net Features : wm-advertising — Wed, 22 Aug 2012 01:30:00 GMT

By now you’ve not only heard of QR (Quick Response) codes, but chances are you’ve also used them to drive traffic to your website – or at least thought about it. Your competitors have too, which is actually good news. QR codes took off...(read more)

QR Codes Saw Outrageous Growth in 2011

Allison Howen — Fri, 27 Jan 2012 12:38:00 GMT

If you thought QR Codes were just a trend, you may be wrong.

A new study from mobile marketing and technology company Nellymoser reveals that from January to December 2011, QR and other mobile codes grew 617 percent in the top 100 U.S. magazines.

The study covered 164,255 pages from the top 100 U.S. magazines (by circulation), and discovered that the monthly count of codes grew from 88 in January to 631 in December. It also showed that advertisers contributed a lot to this growth, with the monthly percentage of codes from advertising increasing from 87 percent in January to 96 percent by the end of the year – with almost all the codes from Q4 leading to product demonstrations, branding videos, sweepstakes, e-commerce and/or social sharing sites.

“The remarkable growth of mobile action codes in 2011 signals that this technology has moved from an experimental phase to becoming an integral part of a brand’s print marketing strategy,” says Roger Matus, Executive Vice President of Nellymoser and study co-author. “QR codes bring a magazine to life with engaging content that is delivered when and where it’s convenient for the reader. Unlike a static advertisement, print-to-mobile campaigns let brands pursue many marketing goals at once – from branding, product demonstrations and list building to m-commerce and social media sharing.”

And while advertisers prefer QR codes (72%), editors and integrated marketers favor Microsoft Tags, which made up 93 percent of the codes in editorial content.

Are QR Codes Worth It for Consumers?

Michael Garrity — Sat, 07 Jan 2012 11:06:00 GMT

The growing ubiquity of QR codes may make them appear to be a no-brainer when it comes to new advertising models to consider, but a new chart from (the aptly named) Marketing Charts shows us that to most consumers, QR codes are more confusing than anything.

According to a survey conducted by Chadwick Martin Bailey, over half (57 percent) of consumers did nothing with the information they got after scanning a QR code. By comparison, 21 percent of scanners went on to share the information, while just 18 percent actually made a purchase. (7 percent said they did “Other” with the information, whatever that means.)

In addition, the survey shows that less than half (41 percent) of respondents thought that the information they received after scanning a code was useful, while 42 percent had “mixed feelings” about it. Almost one-fifth (18 percent) said the information wasn’t useful at all.

On the upside, a big majority (70 percent) thought that the codes were easy to scan…so there’s that.

It looks like marketers are going to have to work on finding worthwhile, actionable content to link these QR codes to, otherwise they may find that, over time, consumers won’t have any desire to even bother scanning them.

Dynotag Launches Free QR Service

Website Magazine : advertising — Fri, 14 Oct 2011 16:15:00 GMT

Dynotag has launched a free quick response (QR) service, which enables consumers and small businesses to create shareable QR codes that link to associated online content, and can include text, images, audio and more. This service provides a way for businesses...(read more)