Social Feed Ads from Demand Media

Allison Howen — Tue, 28 Feb 2012 19:46:00 GMT

Content and social media company Demand Media has introduced a suite of rich-media advertising units that incorporate its Social Feed ad management tools, which allow advertisers to integrate social media content directly into live rich-media ads.

“Our new social advertising products are designed to amplify and broadcast our advertisers’ campaigns across a variety of social platforms,” says Joanne Bradford, chief revenue and marketing officer at Demand Media. “We believe our new Social Feed ad units are the first to allow advertisers to enhance their video-enabled ads using customized content from their social media footprint.“

Advertisers can add customized, real-time social feeds directly into the ad unit, which expands when a site visitor scrolls over it. Additionally, advertisers can update the ads, post updates directly into the live ad and the brand's Facebook page simultaneously or choose to feed content from Twitter into the ad unit. The ad units also provide consumers with access to the brand’s Facebook, Twitter, Google+ or YouTube properties.

Demand Media’s social advertising products are available in both IAB standard and custom rich-media units such as billboards, site skins and overlays that support advanced functionality such as video, audio, Flash and HTML5. Check out some examples here.

Boosting Conversions from Facebook Ads

Pete Prestipino — Mon, 21 Nov 2011 21:26:00 GMT

Digital marketing software provider Kenshoo is providing some interesting data on Facebook advertising and more specifically data related to conversions and clicks generated from advertising on the popular social network.

For retailers targeting Facebook ads to their existing fans and friends of fans with the goal of driving sales, Kenshoo found that 20 percent of all online retail sales driven by Facebook ad campaigns had multiple Facebook ad clicks in the path to conversion. And, 22.5 percent of all online retail sales that had a Facebook ad click in the path to conversion also had a search ad click in the path. For brands aiming to drive Facebook applications installations, Facebook Sponsored Stories drove a 300% better conversion rate than non-social ad formats.

Sivan Metzger, General Manager of Kenshoo Social, presented these findings at a Marketing API event hosted by Facebook at its New York office. Metzger also provided several suggested best practices to boost conversions from Facebook including using a centralized tracking technology to compare performance of ad types, augmenting FB advertising campaigns which drive traffic to external websites with ads to drive likes for their FB pages, and leverage Facebook's Sponsored Stories functionality to drive engagement.

Internet Advertising : social ads

Social Feed Ads from Demand Media

Boosting Conversions from Facebook Ads