Internet Advertising : social media advertising

Paid Social Ads To Increase in 2013

'Net Features : wm-advertising — Wed, 30 Jan 2013 19:10:00 GMT

Most, if not all, digital brands invest in non-paid social media marketing efforts today, but a new report from Nielsen-owned Vizu indicates that many online marketers are planning on spending more on paid social media ads. The Vizu/Nielsen report indicates...(read more)

Twitter Ups Relevancy of Targeted Ads

'Net Features : wm-advertising — Wed, 05 Sep 2012 13:20:00 GMT

After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network. See, before, Promoted...(read more)