Internet Advertising : targeted advertising

Targeting Ads By Past Social Media Behavior

'Net Features : wm-advertising — Tue, 16 Oct 2012 17:11:00 GMT

Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) because they don't have the ability at the time to capitalize on their interest in a product or service. Until recently, those customers were basically...(read more)

No More Gender or Age Targeting in adCenter

'Net Features : wm-advertising — Tue, 31 Jul 2012 21:15:00 GMT

For marketers, targeted ads were the next logical step in the online advertising space, and this was made clear by the rapid rise they have seen over the last few years. However, for many everyday Web users, the idea that advertisers were tracking them...(read more)