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<?xml-stylesheet type="text/xsl" href="http://www.websitemagazine.com/content/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Internet Advertising : vid.ly</title><link>http://www.websitemagazine.com/content/blogs/advertising/archive/tags/vid.ly/default.aspx</link><description>Tags: vid.ly</description><dc:language>en</dc:language><generator>CommunityServer 2008 SP2 (Build: 31104.93)</generator><item><title>Vid.ly and Encoding.com Offer Future-Proof Video Transcoding</title><link>http://www.websitemagazine.com/content/blogs/advertising/archive/2012/01/24/vid-ly-and-encoding-com-offer-future-proof-video-transcoding.aspx</link><pubDate>Tue, 24 Jan 2012 23:00:00 GMT</pubDate><guid isPermaLink="false">1e469e21-c924-44fa-a132-47b5d0a8ad47:18691</guid><dc:creator>Allison Howen</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.websitemagazine.com/content/blogs/advertising/rsscomments.aspx?PostID=18691</wfw:commentRss><comments>http://www.websitemagazine.com/content/blogs/advertising/archive/2012/01/24/vid-ly-and-encoding-com-offer-future-proof-video-transcoding.aspx#comments</comments><description>&lt;hr /&gt;
&lt;p&gt;&lt;b&gt;&lt;img src="http://www.websitemagazine.com/images/blog/encoding-mini.gif" style="float:left;margin:10px;" width="75" height="75" alt="" /&gt;Encoding.com has announced that it has integrated Vid.ly into its video encoding workflow, which will further simplify the process of enabling video playback on all devices and browsers.&lt;/b&gt;
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&lt;p&gt;The company also announced its Future-Proof Video program, which offers automatic preparation of Vid.ly videos for new formats and devices as they enter into the market, this will provide a set of features for powering universal video into the future.&lt;/p&gt;
&lt;p&gt;&lt;i&gt;&amp;quot;Customer response to the Vid.ly universal video URL has been overwhelmingly positive,&amp;quot;&lt;/i&gt;&amp;nbsp;says Jeff Malkin, president of Encoding.com.&amp;nbsp;&lt;i&gt;&amp;quot;Our Encoding.com customers asked for Vid.ly capability within the Encoding.com API and we&amp;#39;ve delivered. The addition of the Vid.ly preset to the Encoding.com workflow makes it super simple for customers to focus on content and leave the challenges of universal delivery &amp;ndash; now and in the future &amp;ndash; to the Encoding.com team.&amp;quot;&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://m.vid.ly/user/" target="_blank"&gt;Vid.ly&lt;/a&gt; is integrated into the &lt;a href="http://www.encoding.com/" target="_blank"&gt;Encoding&lt;/a&gt; platform through a preset within the Web, Watch Folder and API interfaces. Selecting the preset will automatically transcode the source video into 24 different formats. Then, the customer can share the short URL and/or publish the embed code. When an end user clicks on the video, Vid.ly detects the appropriate device or browser to deliver the correct video format for the best quality of viewing.&lt;/p&gt;
&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=18691" width="1" height="1"&gt;</description><category domain="http://www.websitemagazine.com/content/blogs/advertising/archive/tags/video/default.aspx">video</category><category domain="http://www.websitemagazine.com/content/blogs/advertising/archive/tags/Internet+Advertising+week+4/default.aspx">Internet Advertising week 4</category><category domain="http://www.websitemagazine.com/content/blogs/advertising/archive/tags/encoding.com/default.aspx">encoding.com</category><category domain="http://www.websitemagazine.com/content/blogs/advertising/archive/tags/vid.ly/default.aspx">vid.ly</category></item></channel></rss>