Internet Advertising : video advertising

Unicorn Expands Ad Opportunities for Video Publishers

'Net Features : wm-advertising — Wed, 16 Jan 2013 17:40:00 GMT

Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new Unicorn OnceUX solution from Unicorn Media . If you’ve never heard of Unicorn Media, it’s a company that provides Internet video solutions...(read more)

Video Ad Spending Soars

'Net Features : wm-advertising — Wed, 14 Nov 2012 20:42:00 GMT

Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping they haven't left video advertising out of their promotional mix. A new report from Adap.tv indicates that online video ad spend rose 27...(read more)

Video Ads Come to LinkedIn

'Net Features : wm-advertising — Wed, 24 Oct 2012 15:45:00 GMT

There is a whole new way for advertisers to reach their prospects through LinkedIn. This is because the professional social network has announced that the company’s self-serve platform, LinkedIn Ads , now allows advertisers to use videos to promote...(read more)

LiveRail Platform for Advertisers

Pete Prestipino — Mon, 30 Jan 2012 18:36:00 GMT

Video ad platform LiveRail today announced the launch of a new ad serving product dubbed LiveRail For Advertisers (LFA).

The platform aims to eliminate many of the complexities associated with legacy video advertising by streamlining workflows and reducing the time associated with trafficking, launching, and managing video campaigns. LiveRail will benefit from data integration (with companies like Affine) and MRC-accredited (MRC is the media rating council) reporting and analytics.

“Because we sit at the hub of the online video ad ecosystem, we understand the needs of all parties involved,” said Mark Trefgarne, LiveRail CEO. “Our full- and self-service options let advertisers and agencies select the level of support they need so they can leverage our video expertise. By combining the world’s best video ad technology with the consultative support of industry experts, we believe that LFA will become an indispensable tool for all agencies serious about video.”