Internet Advertising : wm-mobile

IAB Adds Mobile Rising Stars Ad Formats

'Net Features : wm-advertising — Mon, 10 Jun 2013 17:45:00 GMT

To help brand marketers tell more captivating stories on the small screens of mobile devices, the Interactive Advertising Bureau ( IAB ) has added five Mobile Rising Stars formats into the official IAB Standard Ad Portfolio. These new formats are released...(read more)

Click-to-Call from Mobile Display

'Net Features : wm-advertising — Wed, 15 May 2013 19:30:00 GMT

Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers. "For services...(read more)

CRM for Sales: Tylr Mobile Connects the Inbox to Salesforce

'Net Features : wm-advertising — Thu, 18 Apr 2013 11:19:00 GMT

New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while on the go. The technology, dubbed WorkinBox , is essentially an iOS app that connects to Salesforce. The mobile email solution allows salespeople to prioritize...(read more)

Big List of Mobile Ad Networks

'Net Features : wm-advertising — Mon, 15 Apr 2013 19:05:00 GMT

Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely due to the merchants...(read more)

Get Talkative with Mobile Ads

'Net Features : wm-advertising — Mon, 01 Apr 2013 19:05:00 GMT

A new innovative ad format for mobile devices is allowing consumers to have a two-way conversation with brands. This is because voice and language solutions provider Nuance Communications has unveiled Voice Ads, which leverages Nuance’s voice technology...(read more)

In-App Advertising Research

'Net Features : wm-advertising — Mon, 18 Mar 2013 17:15:00 GMT

The mobile app ecosystem has been all but closed to those seeking out information on what and where their competitors were advertising. That changed last week the release of an in-app ad tracking solution from WhatRunsWhere . The platform's in-app...(read more)

Google App Showcases the Best Mobile Ads

'Net Features : wm-advertising — Mon, 21 Jan 2013 19:05:00 GMT

Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform has to offer in the...(read more)

Managed Mobile Ad Campaigns from DudaMobile

'Net Features : wm-advertising — Tue, 30 Oct 2012 14:50:00 GMT

There is more to the mobile trend than design alone and the resulting "experience" so often discussed. You'll still need users (consumers of your mobile site or app) to find you. DIY mobile web solution DudaMobile apparently got the message...(read more)

FTC Offers Mobile Advertising and Privacy Guidance

'Net Features : wm-advertising — Tue, 16 Oct 2012 18:45:00 GMT

Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines to adapt them...(read more)

Privacy Comes to Mobile Ads

'Net Features : wm-advertising — Sat, 25 Aug 2012 02:09:00 GMT

Mobile ad network Jumptap has partnered with Evidon to fight for consumers’ rights to privacy. The partnership between the two companies brings the AdChoices icon to in-app and mobile Web advertisements that use behavioral data to target consumers...(read more)

A Flurry of Activity in Interest-Based Mobile Ad Targeting

'Net Features : wm-advertising — Wed, 08 Aug 2012 01:50:00 GMT

Mobile advertising and analytics platform Flurry recently released " interest segments " based on consumer usage. There are more than twenty “Flurry Personas,” audiences with a particular interest including business travel, parenting...(read more)

Advertisers Focusing on Tablet Devices

'Net Features : wm-advertising — Fri, 27 Jul 2012 08:30:00 GMT

Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend on iPad and tablet...(read more)