Internet Advertising : wmfeature

Social Annotations Now in Google Enhanced Campaigns

'Net Features : wm-advertising — Mon, 22 Apr 2013 17:35:00 GMT

Google released enhanced campaigns back in February 2013 - ad campaigns which use context such as location, time of day, and device - and over 1.5 million campaigns have already officially been upgraded. Two new features have made their way into the advertising...(read more)

Big List of Mobile Ad Networks

'Net Features : wm-advertising — Mon, 15 Apr 2013 19:05:00 GMT

Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely due to the merchants...(read more)

Online Advertising: The Rise of Pops

'Net Features : wm-advertising — Thu, 28 Mar 2013 17:30:00 GMT

By Patricia Rodriguez, Head of Public Relations, Qadabra The rise of the internet gave advertising a medium to evolve in and allowed advertisers to reach their audiences like never before. The amount of format possibilities and their interactive qualities...(read more)

Pricing Engine Offers Smarter Digital Ad Managment Platform

'Net Features : wm-advertising — Mon, 18 Mar 2013 16:45:00 GMT

If you could use just one platform to manage all of your digital advertising campaigns, would you do it? Pricing Engine is hoping you will as it formally launches its platform, a system that helps SMB's grade ad performance using peer benchmarks,...(read more)

Flash-in-the-Pan: Capturing 15 Minutes of Digital Fame

'Net Features : wm-advertising — Fri, 18 Jan 2013 19:45:00 GMT

Despite how hard everyone seems to try, it can be difficult to get noticed on the Internet; after all, there are a lot of people out there competing to get their voices heard, and it’s easy to get overlooked with all of that digital noise. For those...(read more)

8 Awesome Advertising APIs

'Net Features : wm-advertising — Thu, 10 Jan 2013 20:00:00 GMT

Web businesses use application programming interfaces (APIs) for all sorts of the things, depending on their unique needs and the demands of their customers. These interfaces allow website developers to easily migrate their software to different platforms...(read more)

Video Ad Spending Soars

'Net Features : wm-advertising — Wed, 14 Nov 2012 20:42:00 GMT

Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping they haven't left video advertising out of their promotional mix. A new report from Adap.tv indicates that online video ad spend rose 27...(read more)

Need Better Leads? Ask a Conversion Optimization Whiz

'Net Features : wm-advertising — Fri, 09 Nov 2012 17:30:00 GMT

If you're looking for an edge (and who isn't) check out Website Magazine's interview of Jeremy Leonard, the SVP of Strategy and Operations at digital media agency MediaWhiz and a real whiz when it comes to conversion optimization. Numerous...(read more)

Sitelink Extensions in Bing Ads

'Net Features : wm-advertising — Thu, 25 Oct 2012 19:06:00 GMT

In its ongoing quest apparently to be just like its main rival Google, Microsoft this month released Sitelink Extensions in Bing Ads . Just like its Google counterpart, Sitelink Extension in Bing Ads offer advertising an opportunity to showcase relevant...(read more)

Track Competitors on Google Display Network

'Net Features : wm-advertising — Wed, 24 Oct 2012 20:17:00 GMT

Would you like to know where your competitors are running their display ads, who they are buying that inventory from and exactly what ads are in rotation currently? Well, you can - and you’ve been able to for quite some time. As of this week though...(read more)

Facebook Ads A Sure Bet for the Holidays

'Net Features : wm-advertising — Fri, 12 Oct 2012 14:45:00 GMT

If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software reveals that many...(read more)

Yelp Gift Certificates for Small Biz

'Net Features : wm-advertising — Tue, 09 Oct 2012 16:00:00 GMT

It’s been quite a while since we last covered Yelp, but the local Web darling made an announcement last month that may just bring it back to our collective attention. Yelp, which already offers a deals solution, introduced a new advertising/marketing...(read more)

A Flurry of Activity in Interest-Based Mobile Ad Targeting

'Net Features : wm-advertising — Wed, 08 Aug 2012 01:50:00 GMT

Mobile advertising and analytics platform Flurry recently released " interest segments " based on consumer usage. There are more than twenty “Flurry Personas,” audiences with a particular interest including business travel, parenting...(read more)

Display Advertising Clicks

'Net Features : wm-advertising — Mon, 30 Jul 2012 15:30:00 GMT

Display advertising, once the dominion of big brand advertisers, has undergone quite the renaissance the past few years and has become accessible to a much larger professional audience of Web marketers thanks to new targeting and tracking technologies...(read more)