Internet Advertising : yahoo

Yahoo Shows Sign of Life with New Local Offering

'Net Features : wm-advertising — Mon, 17 Jun 2013 21:30:00 GMT

The Yahoo Small Business network has launched Yahoo Localworks , a program to help local businesses increase visibility and generate leads through search resutls, directory listings and map applications. Yahoo will push business profiles (listings) and...(read more)

Yahoo Ad Units Place Sponsored Content in Redesigned News Stream

'Net Features : wm-advertising — Fri, 03 May 2013 17:30:00 GMT

Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new in-stream ad unit formats: one for desktops and mobile devices, and another standard billboard-type ad. In a move that is similar to the Sponsored...(read more)

What Internet Retailers Spend on Paid Search

'Net Features : wm-advertising — Fri, 26 Apr 2013 13:31:00 GMT

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic on the paid search retail...(read more)

An AdSense Threat from Bing-Yahoo

'Net Features : wm-advertising — Tue, 09 Oct 2012 13:15:00 GMT

Several years after nixing its fledgling text-based (contextual) ad product, Yahoo’s Publisher Network (YPN) – a competitor to Google’s AdSense – is on its way back. With recent reports that Adsense publishers are earning less...(read more)

Yahoo! Wants to Connect You with Offline Consumers, Too

Website Magazine : advertising — Fri, 11 Nov 2011 01:50:00 GMT

The art of marketing is all about connections, and no relationship is more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different from marketing offline...(read more)

Bing adCenter Radius Targeting

Website Magazine : advertising — Fri, 08 Jul 2011 18:53:00 GMT

Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers to create local ads...(read more)

Facebook Overtakes Yahoo as World's Third Largest Site

Administrator — Mon, 27 Dec 2010 22:44:00 GMT

Facebook will head into the New Year as the world’s third largest website after passing Yahoo in the most recent traffic rankings released from comScore. The research firm’s November 2010 report credits Facebook with an estimated 648 million unique visitors worldwide, enough to finally push it past Yahoo and its estimated 630 million visitors in November.

Google remains the world’s largest Web property with about 970 million unique visitors in November 2010, followed by Microsoft with 869 million and now Facebook. In comScore’s October rankings, Yahoo and Facebook were virtually tied with 633 million worldwide visitors each. Facebook had been gaining on Yahoo throughout the entire year, so it is more or less appropriate that the rapidly growing social networking site take hold of the No. 3 spot as we move into 2011.

Facebook held the fourth position for nearly a year and a half after passing the Wikimedia Foundation sites that include Wikipedia back in August 2009. Other notable sites it has passed along the way during its meteoric global rise include MySpace in April 2008, Amazon in August 2008, eBay in January 2009, AOL in February 2009, and now Yahoo.

Facebook also accounts for almost one quarter of all display ads in the United States, and recently became the second largest video site in the U.S. behind Google.

Keep in mind that Facebook’s own official traffic numbers differ slightly from the comScore data, claiming closer to 550 million worldwide unique monthly visitors. No matter how you score it, the audience is a massive one and the site’s popularity continues to spread across the globe.