This week at ad:tech in New York, hundreds of announcement were made, but none more important to the affiliate marketing community than what Hasoffers released.
The affiliate tracking platform announced "Offer Goals," a hybrid way for brands to compensate affiliates based on specific user actions.
With Offer Goals, brands now have the ability to align affiliate compensation with various levels of user commitment. Businesses with paid service models can track free sign-ups and paid subscriptions. Online retail businesses can compensate affiliates at lower amounts for certain products and higher amounts for more profitable products and gaming companies can reward affiliates for users and include additional payouts when users become buyers. In addition, media websites and advertising companies can create offers with hybrid pricing models that compensate affiliates for clicks and conversions.
"Our customers have been waiting for a way to easily track and manage their networks based on specific offers," said Lucas Brown, CEO and founder, HasOffers. "The new Offer Goals feature provides these options and more in a way that is completely unique to any existing affiliate tracking platform today."