Lead generation network NeverBlue has launched day parting repoting in its affiliate interface. The feature will enable affiliate to optimize campaigns by understanding how clicks and conversions occur by hour of the day, day of the week, week of the month, and month of the year. 

“Our affiliates expressed interest in having the ability to pinpoint exact times of increased traffic,” said Breen Liblong, Neverblue’s Director of Technology. “We value our partners’ feedback and decided to create day parting reporting that easily integrates into our current affiliate interface.”

Neverblue’s day parting technology offers intuitive filtering options that include the ability to filter based by country and region. Additionally, day parting reports have the capability to be set to match the time zone of an affiliate’s location. The reports are easily accessed through export files including CSV and XLS files, for deeper analysis.