Affiliate fraud prevention company Fraudlogix has launched an affiliate fraud index. The Fraudlogix Index provides companies with an indicator of fraud levels that the average advertisers is experiencing.
"Up until now there has been an overall lack of hard statistics and research data surrounding affiliate fraud," said Fraudlogix CEO Hagai Shechter. "The industry as a whole needs clarity and visibility in terms of the severity of the problem and the extent to which it affects the online marketing industry as a whole."
Fraudlogix dynamically monitors transactions, detecting fraud that is occuring on advertisers and networks within its ecosystem. when new traffic sources are monitored the initial fraud that is detected is calcuated as a percentage of total traffic volume. The index is a colmination of these percentages reported as an average.