Finding a really good affiliate is almost as hard as finding
love, but as dating sites have shown us, technology makes everything easier.
Direct Response Technologies aims to do just that with new
enhancements to its DirectTrack affiliate management platform to aid both
merchants and networks in attracting and retaining high-performing affiliates.
Among the fresh features is a mobile interface that gives
affiliates an on-the-go tool for accessing DirectTrack statistics, as well as viewing
and downloading “complete campaign and creative information.”
There is also an upgraded affiliate payment solution that will
be more flexible and allows affiliates access to more scalable payment options
in multiple international currencies. As an added bonus, DirectTrack will
calculate global exchange rates on a daily basis.
Each of these new features, as well as other enhancements, should
play a role in increasing the satisfaction of the affiliates.