Online gaming operator 10Bet is officially getting in the affiliate game after announcing a new partnership with software provider Income Access to launch a brand new affiliate program.

The pairing is ideal since Income Access specializes in gaming affiliation, providing its software to over 200 established online gaming brands. Its new system for 10Bet will provide the gaming operator's partners with an easy-to-use and robust platform that offers enhanced features and reporting capabilites.

"Our affiliate partners are hugely important to our business model," says 10Bet's Affiliate Team Leader Elina Basheva. "We want to make sure they have the best system to help them generate revenue."

The new affiliate program will officially launch at this year's London Affiliate Conference. Adding to the excitement is the announcement of an exclusive deal that will give affiliates a 60 percent revenue share if they sign up during the conference.