Pay-Per-Lead (PPL) affiliate program LeadsMarket.com is officially releasing FORMA, a widget "developed to solve three important problems," to its affiliate partners.
FORMA will help affiliates looking to generate leads from PPL programs in different verticals. To start, it eliminates the time consuming (and often costly) advertiser integration process, as it takes just a few seconds to integrate with FORMA.
It also gives affiliates more flexibility and control to capture leads on their own websites, a big boon to PPC and organic search-based affiliates. This works for PPC affiliates by allowing them to "comply with paid search platform guidlines" that typically prohibit the same websites from bidding on same keywords under different advertiser accounts and generate leads from their own sites. Natural search publishers will have full control over the optimization of their sites without using iframes or implementing code.
Finally, FORMA includes build-in revenue maximizing opportunities to the lead generation funnel for different PPL verticals.