Lead generation network Neverblue has launched the Neverblue Travel Affiliate Network, which is an affiliate network that serves the performance marketing needs of travel product and service vendors.
The program allows travel brands to run global affiliate programs by providing access to complete affiliate program management, tracking, analytics and a global mobile platform. Through the program, travel services vendors can outsource their entire affiliate management program – including tracking and reporting, affiliate payouts, dispute resolution, quality control, contract management and international traffic development.
“We recognize that while most online travel services vendors want to tap the power of affiliate marketing, very few have the in-house skill-sets to execute at scale,” says Eric J. Gerritsen, Vice President, Sales and Marketing at Neverblue. “For this reason, the Neverblue Travel Affiliate Network offers outsourced affiliate program management, which makes running a global travel affiliate program a snap.”
In order to enable travel services vendors to reach mobile audiences, Neverblue created a mobile platform with a CPI (cost-per-install) app model, which allows for the proficient delivery of travel apps to global travelers.