Bevo to Launch First Performance Marketing Ad Exchange

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Bevo Media, an affiliate portal and online marketing technology company, is looking to revolutionize performance marketing by introducing the industry's first-ever ad exchange program in March.

The company's new ad exchange platform will give online marketers a forum to share their highest converting ads, landing pages and affiliate orders for any given impression, a first for the cost-per-action (CPA) industry (although currently present elsewhere for cost-per-milli (CPM) marketers).

Bevo has only been around since 2010, but since its early 2011 release of a platform to help affiliate networks recruit publishers, the company has become one of the most popular tracking platforms in the industry.

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