Digital marketing services firm Neverblue launched a network exclusively for digital marketers in the fashion industry.
Neverblue's timing is certainly spot on. According to Forrestor Research, online apparel sales in the U.S> alone are projet to grow from $202 billion in 2011 to $327 billion by 2016 - that is a growth rate of 62%.
The Neverblue Fashion Performance Network will offer fashion marketers the ability to sell directly to consumers across search, social, display, mobile and e-mail channels.
"Online fashion marketers need to be ahead of consumer demand in products and services. Our performance-marketing model provides intelligence to drive and expand on-line merchandising. For example, marketers can use our technology to help consumers find a blouse that goes with a skirt, or suggest the right shoes with an outfit in real time – on the fly. The Fashion Performance Network can be leveraged into sales and profits by fashion advertisers looking to sell directly to global fashion consumers,” said Eric J. Gerritsen, Vice President of Sales and Business Development for Neverblue.