Playing games can be fun, but playing games and making money is even more fun. Thanks to performance marketing solutions provider Direct Response Technologies, those in the online gaming industry can do more of the latter thanks to the recent release of the DirectTrack Performance Gaming Platform.
This enhanced solution will give users a consolidated access point for flexible commission solutions, tracking and real-time analytics, all of which are designed to help gaming developers and networks maximize player acquisition and improve their return on investment (ROI) figures.
The DirectTrack Performance Gaming Platform is chock-full of custom features and solutions, including:
- In-game (or in-app) ad optimization and targeting that lets clients customize fixed, variable and demographic settings to ensure that players see the advertisements that are most relevant and enticing to them
- A platform that tracks mobile transactions and application installs in a pure mobile browsing environment using a wide range of mobile tracking, targeting and ad serving capabilities that allows DirectTrack to accurately follow a player’s life cycle from their initial click on a mobile device through a successful installation using real-time reporting
- Support for all currencies and languages that allows DirectTrack clients to build multiple affiliate interfaces and quickly expand into any market
- Revenue-share commission models that expand affiliate revenue opportunities beyond the initial sign up and pay affiliates for extra actions like buying in-game upgrades, initiating new level purchases or exchanging virtual currency