Google has been the undisputed leader in
search and Internet advertising for what seems like forever, and
despite the many fruitless attempts to challenge their dominance, they
remain at the top.
However, a new union of Google’s biggest
rivals may finally pose a threat to AdSense. Media.net has brought
together Microsoft’s Bing search engine and its tenuous ally Yahoo to
create Yahoo Bing Network Contextual Ads, which, like AdSense, will
offer contextually-relevant text-based ads on websites. And the best
part is that these ads come from all of the advertisers that are already
buying millions of search ad impressions on Yahoo and Bing through the
Yahoo Bing Network (YBN).
But plenty has already been written
about the details of YBN Contextual Ads, but that doesn’t answer the
big question on everyone’s minds: Just how do they stack up to AdSense?
Click here to read more about this exciting face-off.