A new link optimizing tool from VigLink aims to help publishers maximize their profits from product links.
The link optimization technology is an optional feature of VigLink Convert, and can be used to modify organic product links to point to different retailers in cases when it means earning more money. The optimized links can be used to not only help publishers earn more from their content, but also to help retailers drive sales from more customers. Plus, it helps keep links on the Web both relevant and working.
The technology works by aligning advertiser demand to publisher inventory and user experience. That said, publishers can also make it so certain links are never changed. Additionally, the technology can detect specific retailer mentions in text, so if an article refers to a company, VigLink won’t change the nearby link to connect with a different company.
The link optimization technology is currently in beta, and according to VigLink’s blog, the company plans to use this period to expand the universe of optimizable links, listen to feedback and improve the technology. Check out the graph below to see an example from Joe’s Photo Forum, which shows how much more the optimized links earned compared to the initial links that Joe chose for his post.