Groupon Gets Hyper-Local with New Partner Program

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Daily deal operator Groupon has launched a partner network that aims to help online publishers monetize their digital properties.

The affiliate program, which is available now in thirty countries, will provide online publishers a suite of publishing tools including real-time reports, a link creation wizard and open APIs - but that's not way makes the offering so interesting to the general affiliate marketing and Internet retail community.

What makes the program such a genuine potential contender is its' retargeting and geolocation capabilities. The offering is essentially "local" in nature so merchants could see their offers and deals promoted by those in their state - which means no pesky tax troubles for either group.

Groupon has already signed on some major partner websites, blogs and apps as partners including Ebates, Upromise, Dealnews, Fat Wallte and others.

As an added incentive for publishers to consider the program, Group is offering an introductory promotion until Sept. 30, 2013, increasing the potential commission levels for affiliate partners for purchases made through their digital assets from 10 to 12 percent for Groupon Local, 6 to 8 percent for Groupon Getaways and 5 to 8 percent for Groupon Goods.

“With affiliate presence in every U.S. state and dozens of countries around the world, affiliate marketing sends more and more customers to Groupon merchants every month,” said Sean Smyth, VP of Global Partner Marketing and Business Development, Groupon. “GPN is the latest example of Groupon’s dedication to provide a comprehensive, effective and large-scale marketing platform for local and national merchants to help grow their business.”

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