Adsense Comes to Content Experiments

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Yes, you can make more money with Adsense - but you'll have to put the work in. Fortunately, Google has announced that users of its Analytics product who have linked their accounts to Adsense can now select AdSense Revenue as an experiment objective.

The latest addition to its Content Experiments platform will shift traffic among the experimental variations to help Adsense users (publishers) identify which layouts ultimately generate the most revenue/profit (by using multi-armed bandit experiments).

Google also indicated that they have added an advanced option to Content Experiments to allow for even traffic distribution across experiment variations; ideal for those that want to bypass the programmatic optimization that GA currently provides.

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