Ad Testing Comes to Google AdSense; Web Publishers Rejoice

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The only way to generate more revenue from your website if you're an information publisher is to make sure that the advertising that is being displayed is actually doing its job (getting clicked). But what will move the digital needle? The only way to know for sure is to test.

Google AdSense announced this week that AdSense publishers are now able to run A/B experiments to compare how one setting performs against another variation. For example, can a 300x250 ad with a white background and blue links outperform an ad with a brightly colored background and rounded corners? Google's new AdSense experiments features let you find out.

AdSense publishers can, from within their account, create, run and analyze A/B experiments for specific ad units, without having to make any ad-level or code-level changes. The system works by comparing a publisher's original ad unit settings to a variation, revealing which one is better.

After the test runs for at least 24 hours, AdSense users will see a confidence score in their account for the two ad units. The score reveals the likeliness that either original or the variation performs better - with at least 95 percent confidence.

Recent Google AdSense News from Website Magazine:
- AdSense Comes to Content Experiments
- AdSense Offers HTTPS Ad Code
- Google AdSense Publishers Can Nix Advanced Ad Format Features

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