Coupons Buys O2O Commerce Provider Yub

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Digital coupons provider Coupons.com, which operates a leading digital promotion platform that offers digital printable coupons, digital paperless coupons, coupon codes and other promotions for retailres (and consumers) announced it has acquired Yub, Inc. 

Privately-held Yub allows consumers to link digital offers and promotions to payment cards when they use the cards for in-store purchases. The system enables merchants and retailers (restaurants are an ideal use case) can easily track offers from online clicks to offline purchases - what the company was calling O2O or offline to online commerce when it launched back in mid-November 2013. 

Coupons.com plans to bring its scale, affiliate network reach and merchant base to the Yub platform to increase consumer adoption.

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