When you understand what motivates or compels an audience to take action - regardless of what that action actually is - you are one step closer to growing your website and its revenue (particularly as an affiliate or performance marketer).
For AdSense users, this has become just a little bit easier of late. Last month Google announced that it had improved how Google Analytics links to AdSense accounts, making it possible to 1) link an AdSense account within Google Analytics in fewer steps, and 2) link an AdSense account to multiple Google Analytics accounts.
The update should make it easier to identify opportunities across traffic sources, geographies, devices, pages and browsers, providing insights on the pages most popular among visitors and which pages are driving them away.
Understanding where your visitors’ attention is focused will also help determine ad placement and where users are most likely to look at them. AdSense publishers will, in essence, be able to make changes based on how earning are affected by the different aspects of user behavior (such as visit frequency and page depth).