Publisher monetization platform OpenX announced its participation in the Trustworthy Accountability Group (TAG) anti-fraud certification program.
As a participant in the program, OpenX will undergo evaluation based on TAG's anti-fraud guidelines designed for programmatic ad exchanges. Taking fraud seriously leads to benefits including greater buyer confidence and increased participation, which results in higher demand and consistently higher revenue for publishers.
"Quality has been a cornerstone of the OpenX Ad Exchange since 2012 when OpenX led the industry in an ongoing campaign to eliminate fraud in programmatic advertising,” John Murphy, vice president of marketplace quality at OpenX. “Third-party quality assurance is critical to the growth and success of programmatic advertising. TAG’s anti-fraud certification is a positive step towards unifying the fragmented digital advertising ecosystem and establishing a common quality framework companies can follow.”
OpenX was recently ranked as the highest quality, most trusted marketplace for digital advertising in the United States on Pixalate’s Global Seller Trust Index for April 2016. The Global Seller Trust Index is the industry’s first comprehensive real-time bidding (RTB) quality rating standard.