Performance network Pepperjam announced the acquisition of AdAssured, a leading online marketing compliance solution, which should bring some much needed oversight into the affiliate marketing space.
“For Pepperjam, AdAssured helps to complete our suite of products and services built to optimize campaigns within the complex performance marketing industry,” said Pepperjam CEO Michael Jones. “Brands are rightly sensitive about compliance, and so we are incredibly excited to add the value of AdAssured to our clients and partners around the world.”
AdAssured CEO Ian Francis says joining Pepperjam will be a boon not only to merchants, but also to publishers. Publishers use the tool to ensure that any exclusives granted by merchants are consistently enforced, and to stay current with the offers they are running.
“Many merchants are under the impression that publishers knowingly violate their advertising terms and conditions,” said Francis. “Their first instinct is to remove them from the program, which often comes at the expense of valuable revenue streams. We work to preserve advertiser revenue by rehabilitating publishers so they can come into compliance.”