Targeting core audience segments can be difficult across touchpoints, but is often one of the leading factors of whether acquisition and retention efforts are successful or not as irrelevant audiences simply don't convert. HP USA has opened up new opportunities to find these high-value consumers by choosing Affiliate Window to launch its exclusive U.S. affiliate program.
Founded in 1939, HP has remained competitive over the years by adapting to evolving consumer demand, and its new affiliate program is no different - choosing Affiliate Window for its technology and strategic publisher base for continued growth.
“From the first day we began working with the sales team to launching our program with our dedicated key account manager, the HP team instantly felt Affiliate Window’s collaborative and transparent partnership," said Meredythe Esguerra, HP affiliate marketing manager. "The Affiliate Window team and technology closely align with our new innovations and we are very excited to partner with them to grow the HP program.”