Posts tagged matt swan RSS

10 Habits of Highly Effective Advertisers

:: By Matt Swan, Affiliate Window :: Affiliate marketing is based on a simple premise – publishers drive traffic to an advertiser’s site and they get rewarded if the visitor goes on to make a purchase. With a wide range...

How to Increase Sales After the Holidays

:: By Matt Swan, Affiliate Window :: With the holiday season all but a distant memory, it is important for advertisers to continue the momentum into the New Year. By working closely with affiliate partners it is possible to further...

Moving the Performance Marketing Industry Up the Value Chain

:: By Matt Swan, Affiliate Window :: The performance marketing industry has made great strides over the past few years and has experienced a significant growth in professionalism. With a greater share of budgets being transferred from...

The Importance of Compliance Across Performance Marketing

:: By Matt Swan, Affiliate Window :: Compliance is a function across the performance marketing channel that has become increasingly important. With a wide range of publisher promotional types typically making up an affiliate marketing...

Contextualizing Data through Business Intelligence Tools

:: By Matt Swan, Affiliate Window :: Data is one of the most valuable aspects of online marketing. Complete visibility over customer journeys and purchasing patterns are made possible due to every tangible action a consumer takes being...

Performance Marketing Results from Black Friday/Cyber Monday

:: By Matt Swan, Affiliate Window :: Previously we put forward our predictions for Black Friday and Cyber Monday. Having analyzed our data across our performance marketing network it is now possible to revisit these predictions and...

Advertising Predictions for Black Friday/Cyber Monday

By Matt Swan, Client Strategist at Affiliate Window With Christmas fast approaching, there are two days that really stand out within the online calendar – Black Friday and Cyber Monday. With Thanksgiving and Chanukah overlapping...

Tips to Improve Affiliate Program Conversion Rates

Written By: Matt Swan, Client Strategist – Affiliate Window With competition in the affiliate marketplace intensifying, it is important advertisers are optimizing their campaigns to ensure they stand out from competitors. The...

Mobile a Hot Ticket in Performance Marketing

We’re running out of ways to say that mobile is hot, and as more consumers turn to mobile devices to research products (and ultimately purchase), companies without mobile optimized sites will fall behind. The same is true in...

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