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Mobile a Hot Ticket in Performance Marketing

We’re running out of ways to say that mobile is hot, and as more consumers turn to mobile devices to research products (and ultimately purchase), companies without mobile optimized sites will fall behind. The same is true in...

The Importance, Rise of Mobile Tracking

Everyone wants credit for what they do, and publishers are no different. With traffic through mobile handsets exceeding 12 percent of Affiliate Window’s total network traffic in recent months, it’s no wonder this performance...


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