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HP USA Migrates Affiliate Program

Targeting core audience segments can be difficult across touchpoints, but is often one of the leading factors of whether acquisition and retention efforts are successful or not as irrelevant audiences simply don't convert. HP USA...

Tracking Mobile Campaigns, a Must

From Gap and Groupon to Toys “R” Us and Ugg Australia, plenty of worldwide names have implemented affiliate tracking on their mobile site, allowing them to track any sales made through a mobile device. According to Affiliate...

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