Posts tagged affiliate window RSS

Moving the Performance Marketing Industry Up the Value Chain

:: By Matt Swan, Affiliate Window :: The performance marketing industry has made great strides over the past few years and has experienced a significant growth in professionalism. With a greater share of budgets being transferred from...

Panda 4.0: Good News for True Performance Marketers

Sylvia Nankivell, Traffic Acquisition Manager at Affiliate Window When we hear Google has released another algorithm update, site owners, and in particular affiliate site owners, tend to feel a sense of anxiety, and sometimes even...

The Importance of Compliance Across Performance Marketing

:: By Matt Swan, Affiliate Window :: Compliance is a function across the performance marketing channel that has become increasingly important. With a wide range of publisher promotional types typically making up an affiliate marketing...

Contextualizing Data through Business Intelligence Tools

:: By Matt Swan, Affiliate Window :: Data is one of the most valuable aspects of online marketing. Complete visibility over customer journeys and purchasing patterns are made possible due to every tangible action a consumer takes being...

Performance Marketing Results from Black Friday/Cyber Monday

:: By Matt Swan, Affiliate Window :: Previously we put forward our predictions for Black Friday and Cyber Monday. Having analyzed our data across our performance marketing network it is now possible to revisit these predictions and...

Advertising Predictions for Black Friday/Cyber Monday

By Matt Swan, Client Strategist at Affiliate Window With Christmas fast approaching, there are two days that really stand out within the online calendar – Black Friday and Cyber Monday. With Thanksgiving and Chanukah overlapping...

Tips to Improve Affiliate Program Conversion Rates

Written By: Matt Swan, Client Strategist – Affiliate Window With competition in the affiliate marketplace intensifying, it is important advertisers are optimizing their campaigns to ensure they stand out from competitors. The...

Mobile a Hot Ticket in Performance Marketing

We’re running out of ways to say that mobile is hot, and as more consumers turn to mobile devices to research products (and ultimately purchase), companies without mobile optimized sites will fall behind. The same is true in...

Mobile Sales that Much Bigger in June

Transparency is everything in the performance marketing space. And, since sales through mobile devices are climbing (including tablets), it has become increasingly important for mobile tracking to be added to advertisers' sites...

The Importance, Rise of Mobile Tracking

Everyone wants credit for what they do, and publishers are no different. With traffic through mobile handsets exceeding 12 percent of Affiliate Window’s total network traffic in recent months, it’s no wonder this performance...

Will There Ever Be Cookie-Less Tracking?

:: By Matt Swan, Affiliate Window :: With the recent news that the next release of Mozilla’s Firefox browser will come with third-party cookies blocked as standard, there has been a lot of uncertainty for online marketers. Indeed...

It's a Mobile World, an Infographic

The Internet space is running out of ways to say the same thing: mobile is hot. And there are countless statistics to back the claim. Affiliate Window, however, has put together an insightful infographic that looks at the growth in...

Mobile Traffic Increases, Sales Decrease

Mobile traffic continues to impress, as a new report from Affiliate Window reveals that the company saw an increase in mobile traffic across its network in February. In fact, the report reveals that one in every five clicks originated...

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