Posts tagged marketing RSS Selects Cake for Performance Marketing Support

Performance-based marketing provider announced that it is now leveraging the CAKE enterprise platform. CAKE provides a SaaS solution that tracks performance marketing campaigns in real-time, providing real-time analytics...

Performance Insider: Seasonal Trends of Marketing Verticals

One of the more challenging hurdles to surmount for digital marketers is simply choosing the right time to execute campaigns for their industry vertical (niche); essentially, when they should spend their time and financial resources...

HasOffers Hybrid Tracking

This week at ad:tech in New York, hundreds of announcement were made, but none more important to the affiliate marketing community than what Hasoffers released. The affiliate tracking platform announced "Offer Goals," a hybrid...


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