Posts tagged performance marketing association RSS

Moving the Performance Marketing Industry Up the Value Chain

:: By Matt Swan, Affiliate Window :: The performance marketing industry has made great strides over the past few years and has experienced a significant growth in professionalism. With a greater share of budgets being transferred from...

Performance Marketers Cash In On Love

Love was in the air and consumers were spending money in the weeks leading up to February 14, as a new report from Rakuten Linkshare reveals that its performance marketing network saw double-digit, year-over-year (YOY) growth during...

Mobile a Hot Ticket in Performance Marketing

We’re running out of ways to say that mobile is hot, and as more consumers turn to mobile devices to research products (and ultimately purchase), companies without mobile optimized sites will fall behind. The same is true in...


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