Posts tagged wm-advertising RSS

Affiliate Industry Consolidation Begins with GetAds and Affiliate.com

Two well-known names in the affiliate marketing space are merging and it may just begin a rush among other networks to do the same. Performance-based marketing/advertising networks GetAds and Affiliate.com announced the merger this...

The Right Ad Formats for the Mobile Experience

With a vast majority of Internet consumption stemming from mobile devices, publishers are looking to optimize the performance of their digital properties through display ads and products like Google AdSense. SUBSCRIBE to Website Magazine...

Automatic Experiments for Adsense

Google is expanding its collection of optimization tools with the introduction of Automatic Experiments for Adsense publishers. Enabling the feature will allow Google to run automatic experiments on a small portion of a publishers...

Is Your Programmatic Exchange Certified Against Fraud?

Publisher monetization platform OpenX announced its participation in the Trustworthy Accountability Group (TAG) anti-fraud certification program. SUBSCRIBE to Website Magazine & Accelerate 'Net Success As a participant in the...

The Next Generation of AdSense Ads

Google announced the launch of a new AdSense ad type that shows when they are likely to perform well and provide a good user experience. The new page-level ads are designed for mobile pages and come in two formats - anchor/overlay...

Distributing Audience Data to the DMP's

Data management platform (DMP) Lotame has been selected as Skimlink's first DMP of record. A popular content monetization (affiliate) solution for publishers, Skimlinks will leverage Lotame's DMP to distribute the audience...

Affiliate Fraud is So Serious, AMs Need a Certification Now

Online compliance and brand protection service BrandVerity has announced it is now offering certifications for Affiliate Monitoring and Trademark Monitoring to users of its paid search monitoring software BrandVerity clients will essentially...

Mobile Text Ads Get a Makeover at Google

Google has redesigned the look of the text ads that appear on publishers mobile websites. The new format, according to Google, allows for "higher performance with a more beautiful and user-friendly appearance." We'll...

Share User Data to Gain Incremental Revenue & Audience Insight

Companies like Facebook and Google have an immense advantage over independent publishers thanks to their impressive scale and massive data stores. It is nearly impossible for small and mid-size publishers, however, to create their...

Material Design Inspired Text Ads from Google

Google is introducing a new ad format for its Adsense Publishers that the company hopes will not only increase advertiser competition but drive greater revenue for publishers. Inspired by its shift to material design, the new richer...

Obtaining EU Visitors' Consent Required for Adsense Publishers

Those responsible for website monetization were caught by surprise this week. Google announced a relatively major change to its user consent policy which will affect publishers using Google products and services including Google AdSense...

You Need More Video, Plain & Simple

The Web world is apparently gaga over video and there is no shortage of statistics that acurately reveal just how much video content end-users are consuming. But are publishers keeping pace in terms of the inventory they are providing...

Affiliate Marketing Isn't Broken; Your Risk Tolerance Is Weak

A recent article in Entreprenuer, written by Eric Samson, suggested that affiliate marketing has changed (and dramatically) for the worse. Samson argues that most of the affiliate action has morphed into massive coupon affiliate sites...

The Programattic Outlook for 2015

Programmatic advertising platform PubMatic (which was highlighted as one of Website Magazine's Top 50 Digital Ad Brands of 2014 ) has released a report examining the technical, business and social implications of "programmatic"...

Malicious Bots Account for Approximately 30 Percent of Internet Traffic

Cloud-based website security and performance service Incapsula released its annual Bot Traffic Report in mid-Dec. and if you're an advertiser, you should be really, really worried. That may be an understatement actually - you may...

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