Posts tagged wm-affiliate RSS

Search & Social for Online Publishers

Twice as many publishers are satisfied with their Facebook traffic as compared to Twitter, Instagram and Reddit traffic according to VigLink and Netpop's recently released Publisher Roundtable report. The study revealed many interesting...

Filtering Forum Content with CrowdReport

Forum community CrowdGather has announced the launch of a new online content filtering tool, dubbed CrowdReport, which aims to help strengthen brand safety for advertisers on the CrowdGather network. The CrowdReport solution flags...

Contextualizing Data through Business Intelligence Tools

:: By Matt Swan, Affiliate Window :: Data is one of the most valuable aspects of online marketing. Complete visibility over customer journeys and purchasing patterns are made possible due to every tangible action a consumer takes being...

Performance Marketers Cash In On Love

Love was in the air and consumers were spending money in the weeks leading up to February 14, as a new report from Rakuten Linkshare reveals that its performance marketing network saw double-digit, year-over-year (YOY) growth during...

Optimize Performance Marketing ROI with Value Attribution

:: By Malcolm Cowley, Performance Horizon Group :: As brands pour more of their advertising budgets into measurable online performance marketing, it becomes increasingly important to understand in detail, the influence an ad has on...

Affiliate.com Selects Cake for Performance Marketing Support

Performance-based marketing provider Affiliate.com announced that it is now leveraging the CAKE enterprise platform. CAKE provides a SaaS solution that tracks performance marketing campaigns in real-time, providing real-time analytics...

Performance Data From the Browser; Skimlinks Chrome Extenion in Focus

Content monetization platform Skimlinks unveiled a new Web tool in late November 2013 that's quickly proving to be a valuable addition to the affiliate marketing toolbox. The Skimlinks Editor, a Chrome extension, enables affiliates...

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Coupons Buys O2O Commerce Provider Yub

Digital coupons provider Coupons.com, which operates a leading digital promotion platform that offers digital printable coupons, digital paperless coupons, coupon codes and other promotions for retailres (and consumers) announced it...

Performance Marketing Results from Black Friday/Cyber Monday

:: By Matt Swan, Affiliate Window :: Previously we put forward our predictions for Black Friday and Cyber Monday. Having analyzed our data across our performance marketing network it is now possible to revisit these predictions and...

Pay Walls Working; Digital Subscriptions Driving Publisher Growth

The free content model may be coming to an end. Publishers are using data acquired from digital subscriptions to drive engagement, reduce churn and enhance ad sales according to a new report from the Online Publishers Association ...

434,216 New Ad Formats Offered by Google

This week Google announced it is now making it possible to create custom ad sizes. This capability will provide publishers with more flexibility to design for users. Custom size ads work just like the standard-size units, showing either...

Using Native Ads for Mobile App Discovery

Mobile network Appia has announced the launch of Discovery Ads, a native ad format for publishers of mobile websites and applications that could prove quite appealing to advertisers. The new format enables advertisers an opportunity...

Google Anchor Ads Appealing to Publishers, Advertisers & Mobile Users

As mobile website traffic increases, publishers are looking for ways to monetize users visiting through smartphones. The experience on mobile devices is much different from the desktop, as you likely know, so why aren't mobile...

Advertising Predictions for Black Friday/Cyber Monday

By Matt Swan, Client Strategist at Affiliate Window With Christmas fast approaching, there are two days that really stand out within the online calendar – Black Friday and Cyber Monday. With Thanksgiving and Chanukah overlapping...

Has O2O Commerce Arrived? Sort of...

It has not traditionally been easy for offline merchants and retailers to track how their online marketing and advertising initiatives are driving activity in their brick-and-mortar locations. That may change with the unveiling of...

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