Posts tagged wm-affiliate RSS

The Multiple Types of Multi-Touch Attribution

Advertisers are struggling to make sure they credit the right sources of conversion and they are turning to multi-touch attribution in droves to do so. Multi-touch attribution (MTA) is essentially the practice of allocating a proportional...

How to Increase Sales After the Holidays

:: By Matt Swan, Affiliate Window :: With the holiday season all but a distant memory, it is important for advertisers to continue the momentum into the New Year. By working closely with affiliate partners it is possible to further...

The Programattic Outlook for 2015

Programmatic advertising platform PubMatic (which was highlighted as one of Website Magazine's Top 50 Digital Ad Brands of 2014 ) has released a report examining the technical, business and social implications of "programmatic"...

Malicious Bots Account for Approximately 30 Percent of Internet Traffic

Cloud-based website security and performance service Incapsula released its annual Bot Traffic Report in mid-Dec. and if you're an advertiser, you should be really, really worried. That may be an understatement actually - you may...

What to Expect in the Affiliate Space in 2015

:: Matt Swan, Affiliate Window :: With the end of the year fast approaching, it is time to focus our attention on the year ahead and what we can expect to see across the channel in 2015. By no means an exhaustive list, here are four...

Google Analytics + Google AdSense = Awesome

When you understand what motivates or compels an audience to take action - regardless of what that action actually is - you are one step closer to growing your website and its revenue (particularly as an affiliate or performance marketer...

Experts Speak: Tips, Tricks & Secrets to the Amazon Associates Program

:: By Jesse Lakes, GeoRiot :: “Affiliate marketing has made businesses millions and ordinary people millionaires.” stated Bo Bennett, author of "Year To Success". In fact, an estimated $4 billion dollars is spent...

App Publishers Increasingly Turn to Offer Walls to Monetize

As app developers continue having a difficult time monetizing their user base, some interesting technologies are finally beginning to gain some traction. Performance advertising network Adscend Media , for example, recently released...

5+ Awesome Amazon Associates Plugins for Wordpress

When Amazon relaunched its Associates program (after a long hiatus as a result of all the legal issues surrounding states interest in taxing Web-based sales) performance marketers rejoiced. The Amazon Associates platform has long been...

Fun with Marketing Attribution Models

The way digital marketers track virtual events has changed, matured and evolved over the years. Not only are brands connecting these often highly specific events to an outcome such as conversion, but they are also able to assign a...

Get Cake and Experience the Sweet Future of Affiliate Marketing

Digital marketing software Cake has announced a new release of Cake for Networks, an SaaS-based affiliate data tracking and analytics solution with some much improved reporting and attribution capabilities. The updated system offers...

What Retailer Would EVER use Adsense for Shopping?

A bit of rant... so bear with me. Google announced in early/mid-September that it was launching AdSense for Shopping, a product it believes will help retailers like Walmart "monetize" their site traffic. I realize it's...

Moving the Performance Marketing Industry Up the Value Chain

:: By Matt Swan, Affiliate Window :: The performance marketing industry has made great strides over the past few years and has experienced a significant growth in professionalism. With a greater share of budgets being transferred from...

Personalized Content with Dynamic Yield

Today's consumers (end-users) are looking for a personalized encounter on the 'Net and digital publishers are increasingly focused on providing an optimal experience and are actively integrating solutions to make it happen...

Rakuten Marketing Unveils Strong Q2

It’s turning out to be a good year for Rakuten Marketing, as the company is reporting double and triple digit growth it its affiliate, display and search marketing channels for the second quarter of 2014. Highlights from the...

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