Posts tagged wm-affiliate&pageindex=1 RSS

Material Design Inspired Text Ads from Google

Google is introducing a new ad format for its Adsense Publishers that the company hopes will not only increase advertiser competition but drive greater revenue for publishers. Inspired by its shift to material design, the new richer...

Operational Failures on Global Affiliate Payments

Affiliate marketing is incredibly appealing to millions of Web professionals, but the practice (for both brands and publishers) remains challenging. And for many, the troubles start and end with payments. Tipalti just released findings...

Obtaining EU Visitors' Consent Required for Adsense Publishers

Those responsible for website monetization were caught by surprise this week. Google announced a relatively major change to its user consent policy which will affect publishers using Google products and services including Google AdSense...

A Mobile Commerce Gateway for Better, Broader Merchandising in Two Taps

If you've heard it once, you've heard it one thousand times - mobile is the future of commerce. In fact, Google, Pinterest, Facebook and Twitter have all begun to introduce ways for mobile consumers to purchase through their...

You Need More Video, Plain & Simple

The Web world is apparently gaga over video and there is no shortage of statistics that acurately reveal just how much video content end-users are consuming. But are publishers keeping pace in terms of the inventory they are providing...

Affiliate Marketing Isn't Broken; Your Risk Tolerance Is Weak

A recent article in Entreprenuer, written by Eric Samson, suggested that affiliate marketing has changed (and dramatically) for the worse. Samson argues that most of the affiliate action has morphed into massive coupon affiliate sites...

10 Habits of Highly Effective Publishers

:: By Victoria Limpenny, Affiliate Window :: Affiliate networks can see as much as (and in some cases more) than 30 new publisher sign-ups on a daily basis. With so many new publishers coming into the space, there is clearly pressure...

Content Recco's from Google Adsense

Google is releasing a new and free content recommendation tool for AdSense publishers. The solution can be used by website owners/operators to promote their "contextually relevant and personalized" content to site visitors...

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10 Habits of Highly Effective Advertisers

:: By Matt Swan, Affiliate Window :: Affiliate marketing is based on a simple premise – publishers drive traffic to an advertiser’s site and they get rewarded if the visitor goes on to make a purchase. With a wide range...

The 5-Point Affiliate Program Audit

By Jamie Birch, JEBCommerce.com Reviewing and auditing your own work is a vital aspect of success that can’t be overstated. The ability to honestly and comprehensively audit performance, the performance of your area of responsibility...

Publishers Rejoice - Cross-Device Tracking Is Here

Just as businesses have to cater to users' evolving expectations and habits, so too do the affiliate networks that support advertisers and publishers, yet not all networks provide cross-device tracking to reward publishers for...

The Multiple Types of Multi-Touch Attribution

Advertisers are struggling to make sure they credit the right sources of conversion and they are turning to multi-touch attribution in droves to do so. Multi-touch attribution (MTA) is essentially the practice of allocating a proportional...

How to Increase Sales After the Holidays

:: By Matt Swan, Affiliate Window :: With the holiday season all but a distant memory, it is important for advertisers to continue the momentum into the New Year. By working closely with affiliate partners it is possible to further...

The Programattic Outlook for 2015

Programmatic advertising platform PubMatic (which was highlighted as one of Website Magazine's Top 50 Digital Ad Brands of 2014 ) has released a report examining the technical, business and social implications of "programmatic"...

Malicious Bots Account for Approximately 30 Percent of Internet Traffic

Cloud-based website security and performance service Incapsula released its annual Bot Traffic Report in mid-Dec. and if you're an advertiser, you should be really, really worried. That may be an understatement actually - you may...

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