Affiliate Insider

Canadians A Loyal Bunch, and Other Insights on Global Affiliate Marketing

2013-06-18T18:15:00Z

Working online means running a business that has the potential to go global right from the get-go, which means keeping an eye on emerging trends from around the world is really important, especially for advertisers that use affiliates to reach new customers from all over. Attempting to uncover these kinds of insights is what led Rakuten LinkShare to commission a study by Forrester about global selling through the affiliate channel called quite bluntly, “Key Trends and Best Practices Selling...(read more)

VigLink Optimizes Affiliate Links

2013-06-14T18:15:00Z

A new link optimizing tool from VigLink aims to help publishers maximize their profits from product links. The link optimization technology is an optional feature of VigLink Convert , and can be used to modify organic product links to point to different retailers in cases when it means earning more money. The optimized links can be used to not only help publishers earn more from their content, but also to help retailers drive sales from more customers. Plus, it helps keep links on the Web both relevant...(read more)

The Importance, Rise of Mobile Tracking

2013-06-10T15:30:00Z

Everyone wants credit for what they do, and publishers are no different. With traffic through mobile handsets exceeding 12 percent of Affiliate Window’s total network traffic in recent months, it’s no wonder this performance marketing network is making mobile tracking a major initiative for its advertisers. It’s working. Affiliate Window is now tracking 91 percent of revenue and commission generated through its advertisers and is confident it will track 99 percent by year end. It’s...(read more)

Does Your Performance Marketing Program Need a Tune-Up?

2013-05-22T17:45:00Z

:: By Jason Hulott, SpeedieConsulting :: Running an affiliate program is a lot like running your website. Simply having one doesn't mean you will suddenly see a huge amount of business from it. Even a program that has been running for a year or two can hit a rut and it can take some serious effort to get it moving again. But if you are not even sure what the problem is, how can you fix it? Here are a few ideas to make sure your program is running smoothly. Is the tracking broken? Sometimes the...(read more)

Fraud Fears Loom, but Performance Marketing Booms

2013-05-06T14:31:00Z

The affiliate/performance marketing space has always been one that the entire Web seems to look down its virtual nose at – and sometimes for good reason. While the vast majority of affiliate marketers seem to be fine, upstanding Internet professionals, there remain a few that continue to abuse the model. Two well-known affiliates (Shawn Hogan and Brian Dunning), who eBay is claiming bilked them of millions of dollars using nefarious tactics such as cookie stuffing, are the latest accused perpetrators...(read more)

Q&A: How GAN's Retirement Impacts You

2013-05-03T16:32:00Z

Marketers were shocked in mid-April with the news that Google planned to retire the Google Affiliate Network. As they say, however, when one door closes... With that in mind, Integrate SVP of Advertiser Relations, Kyle Gale, offers an exclusive interview about what's to come with Google out of the affiliate arena. Website Magazine: What impact will the GAN retirement have on the credibility of the affiliate marketing space? And what, if anything, should marketers know about others trying to fill...(read more)

Will There Ever Be Cookie-Less Tracking?

2013-05-01T19:30:00Z

:: By Matt Swan, Affiliate Window :: With the recent news that the next release of Mozilla’s Firefox browser will come with third-party cookies blocked as standard, there has been a lot of uncertainty for online marketers. Indeed, the IAB has launched a petition which has been signed by in excess of 500 fearful online businesses, urging Mozilla to drop their plans. If this is implemented, it could potentially put a significant amount of companies reliant on cookie-based tracking out of business...(read more)

Affiliate Marketing, In-House vs. Network

2013-04-18T14:00:00Z

Affiliate marketing is a great way for a business to expand its reach into the online arena. Simply stated, an affiliate program is another way of saying reseller or introducer. You allow those signed up to your program to offer your products and service to their site traffic and in return you pay them on certain types of activities. This can be done on a low-cost and low-risk model. There are two main ways to create and run an affiliate program. 1. In-house: You build an affiliate tracking platform...(read more)

It's a Mobile World, an Infographic

2013-04-17T14:55:00Z

The Internet space is running out of ways to say the same thing: mobile is hot. And there are countless statistics to back the claim. Affiliate Window, however, has put together an insightful infographic that looks at the growth in m-commerce and the trends that are driving it (seen below). :: And for more mobile news, check out Website Magazine's Mobile Channel that covers news, best practices and emerging trends in mobile. ::...(read more)

Google Affiliate Network Retires

2013-04-17T14:05:00Z

Google rocked the affiliate world last night with the announcement that it has made the "difficult decision" to retire Google Affiliate Network and focus on other products that are driving results. While the search giant did note that it will continue to support its customers as it winds down the product over the next few months, Google's Plus page shows no signs of slowing down, even welcoming new publishers, offering advertiser tips and simplifying the application process for its...(read more)

Affiliate Program Monetizes Apps without Ads

2013-03-20T16:30:00Z

Looking to generate a recurring revenue stream from your app without adding advertising or in-app purchases? If so, consider checking out the Placed Affiliate program. This new program from the location analytics company monetizes location data for market research (not ads). By using the Placed Affiliate SDK, developers can turn location data from their app users into monthly revenue. This is because Placed measures mobile device information, including location, when the app has received explicit...(read more)

Monetize Video Across Devices with Brightcove

2013-03-19T16:15:00Z

Brightcove has made it easier for businesses to monetize video across devices, thanks to the general availability of its monetization solution for HTML5 video. The video solution includes support for Video Ad Serving Template (VAST)-compliant pre-, mid- and post-roll ads, a new HTML5 video player API for setting and changing ad policies, as well as HTML5 video plugin support for popular ad servers, including FreeWheel, Google, Videoplaza and YuMe. By leveraging the solution, businesses can maximize...(read more)

Mobile Traffic Increases, Sales Decrease

2013-03-18T18:00:00Z

Mobile traffic continues to impress, as a new report from Affiliate Window reveals that the company saw an increase in mobile traffic across its network in February. In fact, the report reveals that one in every five clicks originated from a mobile device during February, which is a considerable increase from last year when the company saw just 9.6 percent of total network traffic come through mobile devices. However, despite the increase in mobile traffic, sales through mobile devices actually decreased...(read more)

Manage All Your Websites in Google AdSense

2013-01-21T20:35:00Z

Good news for affiliates that use Google AdSense to monetize their websites. The service is looking to make monitoring the revenue performance of all your websites (and their respective AdSense campaigns) significantly easier. That is the basis of the new beta release of Site Management , a feature in the Google AdSense console that allows AdSense users to categorize their various ads by website. They simply have to add websites to their list in the console and then set site-specific actions for...(read more)

Rakuten LinkShare Tops List of Affiliate Networks

2013-01-16T18:30:00Z

Awards season is upon us, and for the second year in a row, Rakuten LinkShare cleaned up. Each year, the media company mThink compiles its Blue Book survey of various online advertisers, publishers and agencies to rank the top 20 CPA and affiliate networks in each respective industry. Survey participation rose over 40 percent this year, meaning mThink was able to consider the opinions of over 10,000 industry professionals with experience in affiliate marketing and working with various industry networks...(read more)