Affiliate Insider

Performance, or affiliate, marketing requires a mastery of nearly every development and promotional technique available. Let WM’s Affiliate Insider Channel show you the way.

Fun with Marketing Attribution Models

The way digital marketers track virtual events has changed, matured and evolved over the years. Not only are brands connecting these often highly specific events to an outcome such as conversion, but they are also able to assign a...

Get Cake and Experience the Sweet Future of Affiliate Marketing

Digital marketing software Cake has announced a new release of Cake for Networks, an SaaS-based affiliate data tracking and analytics solution with some much improved reporting and attribution capabilities. The updated system offers...

What Retailer Would EVER use Adsense for Shopping?

A bit of rant... so bear with me. Google announced in early/mid-September that it was launching AdSense for Shopping, a product it believes will help retailers like Walmart "monetize" their site traffic. I realize it's...

Moving the Performance Marketing Industry Up the Value Chain

:: By Matt Swan, Affiliate Window :: The performance marketing industry has made great strides over the past few years and has experienced a significant growth in professionalism. With a greater share of budgets being transferred from...

Personalized Content with Dynamic Yield

Today's consumers (end-users) are looking for a personalized encounter on the 'Net and digital publishers are increasingly focused on providing an optimal experience and are actively integrating solutions to make it happen...

Rakuten Marketing Unveils Strong Q2

It’s turning out to be a good year for Rakuten Marketing, as the company is reporting double and triple digit growth it its affiliate, display and search marketing channels for the second quarter of 2014. Highlights from the...

Viglink and the Future of Monetization for Publishers

VigLink, a performance marketing/advertising platform, recently announced it has raised $18 million in a Series C financing round, led by RRE Ventures with participation from existing investors Google Ventures, Emergence Capital, First...

Panda 4.0: Good News for True Performance Marketers

Sylvia Nankivell, Traffic Acquisition Manager at Affiliate Window When we hear Google has released another algorithm update, site owners, and in particular affiliate site owners, tend to feel a sense of anxiety, and sometimes even...

Bigger Ad Sizes, Bigger Profits?

What's a matter? Website visitors aren't clicking the affiliate display ads you include on your website? No problem, just increase the size of the ads! This week Google introduced two new, much larger ad formats. Google believes...

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The Importance of Compliance Across Performance Marketing

:: By Matt Swan, Affiliate Window :: Compliance is a function across the performance marketing channel that has become increasingly important. With a wide range of publisher promotional types typically making up an affiliate marketing...

YoY Conversant Growth Solid By Any Measure

Conversant, which recently rebranded from Commission Junction, reported earnings earlier in the month and by the looks of it, is enjoying the benefits of its long term presence in the industry and the retooled image. “The Conversant...

Rakuten Marketing Unveils Double Digit Growth

Rakuten Marketing is unveiling 2014’s first quarter results across all of its digital marketing channels, revealing double-digit growth through the company’s affiliate, mobile and search marketing technology and services...

Google Gives Affiliates Greater Control

AdSense publishers were given more control over what advertisements their users would encounter when visiting their websites. Google announced an improvement to its Ad Review Center that will enable publisher/affiliates to approve...

Search & Social for Online Publishers

Twice as many publishers are satisfied with their Facebook traffic as compared to Twitter, Instagram and Reddit traffic according to VigLink and Netpop's recently released Publisher Roundtable report. The study revealed many interesting...

Filtering Forum Content with CrowdReport

Forum community CrowdGather has announced the launch of a new online content filtering tool, dubbed CrowdReport, which aims to help strengthen brand safety for advertisers on the CrowdGather network. The CrowdReport solution flags...

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