Affiliate Insider

Performance, or affiliate, marketing requires a mastery of nearly every development and promotional technique available. Let WM’s Affiliate Insider Channel show you the way.

Does Your Affiliate Marketing Service Provider Have a Backbone?

:: By Mike Azevedo, Clustrix :: In an ideal world, the end users of click tracking and affiliate marketing services would be blissfully unaware of what's going on under the hood of the platforms they use. If you are leveraging...

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The Right Ad Formats for the Mobile Experience

With a vast majority of Internet consumption stemming from mobile devices, publishers are looking to optimize the performance of their digital properties through display ads and products like Google AdSense. SUBSCRIBE to Website Magazine...

Affiliate Marketing Comes to Reddit with Viglink

Popular social sharing site Reddit will soon be launching a test to a percentage of its visitors to automatically rewrite links to some 1,500 online merchants so they include a Reddit affiliate code. The test, which will go live on...

Automatic Experiments for Adsense

Google is expanding its collection of optimization tools with the introduction of Automatic Experiments for Adsense publishers. Enabling the feature will allow Google to run automatic experiments on a small portion of a publishers...

Is Your Programmatic Exchange Certified Against Fraud?

Publisher monetization platform OpenX announced its participation in the Trustworthy Accountability Group (TAG) anti-fraud certification program. SUBSCRIBE to Website Magazine & Accelerate 'Net Success As a participant in the...

The Next Generation of AdSense Ads

Google announced the launch of a new AdSense ad type that shows when they are likely to perform well and provide a good user experience. The new page-level ads are designed for mobile pages and come in two formats - anchor/overlay...

Advertising & Tracking Now Easier for Magento Merchants

The ability to track promotions across devices and across channels is imperative for today's advertisers. Affiliate Window announced the release of its new Magento Extension for Advertisers , making it easier for those using the...

Distributing Audience Data to the DMP's

Data management platform (DMP) Lotame has been selected as Skimlink's first DMP of record. A popular content monetization (affiliate) solution for publishers, Skimlinks will leverage Lotame's DMP to distribute the audience...

A Jumpstart for White-Label E-Commerce

Commerce platform Ecwid has announced a reseller program. The new "Jumpstart Reseller Program" will make it possible for agencies, developers and other Web professionals to offer a privately branded e-commerce website. These...

Affiliate Fraud is So Serious, AMs Need a Certification Now

Online compliance and brand protection service BrandVerity has announced it is now offering certifications for Affiliate Monitoring and Trademark Monitoring to users of its paid search monitoring software BrandVerity clients will essentially...

Embed Book Previews with Amazon

Embedding video and audio on websites is quite common, but books? Not so much but that's about to change. Amazon announced a new featured this week, Kindle instant book previews, that will enable publishers to give their users...

Mobile Text Ads Get a Makeover at Google

Google has redesigned the look of the text ads that appear on publishers mobile websites. The new format, according to Google, allows for "higher performance with a more beautiful and user-friendly appearance." We'll...

Grow Revenue with Referral Programs

B2B companies are more likely to achieve revenue goals when they have a marketing-led referral program according to new research from Influitive. The company found that B2B companies are three times more likely to reach revenue targets...

Share User Data to Gain Incremental Revenue & Audience Insight

Companies like Facebook and Google have an immense advantage over independent publishers thanks to their impressive scale and massive data stores. It is nearly impossible for small and mid-size publishers, however, to create their...

How to Monetize your Blog this Holiday Season

:: By Jamie Birch, Affiliate Window :: Planning work on your blog can be challenging enough at the best of times, but when it comes to winter sale peaks such as Black Friday and Cyber Monday, often all plans and best intentions go...

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