Affiliate Insider

Performance, or affiliate, marketing requires a mastery of nearly every development and promotional technique available. Let WM’s Affiliate Insider Channel show you the way.

Personalized Content with Dynamic Yield

Today's consumers (end-users) are looking for a personalized encounter on the 'Net and digital publishers are increasingly focused on providing an optimal experience and are actively integrating solutions to make it happen...

Rakuten Marketing Unveils Strong Q2

It’s turning out to be a good year for Rakuten Marketing, as the company is reporting double and triple digit growth it its affiliate, display and search marketing channels for the second quarter of 2014. Highlights from the...

Viglink and the Future of Monetization for Publishers

VigLink, a performance marketing/advertising platform, recently announced it has raised $18 million in a Series C financing round, led by RRE Ventures with participation from existing investors Google Ventures, Emergence Capital, First...

Panda 4.0: Good News for True Performance Marketers

Sylvia Nankivell, Traffic Acquisition Manager at Affiliate Window When we hear Google has released another algorithm update, site owners, and in particular affiliate site owners, tend to feel a sense of anxiety, and sometimes even...

Bigger Ad Sizes, Bigger Profits?

What's a matter? Website visitors aren't clicking the affiliate display ads you include on your website? No problem, just increase the size of the ads! This week Google introduced two new, much larger ad formats. Google believes...

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The Importance of Compliance Across Performance Marketing

:: By Matt Swan, Affiliate Window :: Compliance is a function across the performance marketing channel that has become increasingly important. With a wide range of publisher promotional types typically making up an affiliate marketing...

YoY Conversant Growth Solid By Any Measure

Conversant, which recently rebranded from Commission Junction, reported earnings earlier in the month and by the looks of it, is enjoying the benefits of its long term presence in the industry and the retooled image. “The Conversant...

Rakuten Marketing Unveils Double Digit Growth

Rakuten Marketing is unveiling 2014’s first quarter results across all of its digital marketing channels, revealing double-digit growth through the company’s affiliate, mobile and search marketing technology and services...

Google Gives Affiliates Greater Control

AdSense publishers were given more control over what advertisements their users would encounter when visiting their websites. Google announced an improvement to its Ad Review Center that will enable publisher/affiliates to approve...

Search & Social for Online Publishers

Twice as many publishers are satisfied with their Facebook traffic as compared to Twitter, Instagram and Reddit traffic according to VigLink and Netpop's recently released Publisher Roundtable report. The study revealed many interesting...

Filtering Forum Content with CrowdReport

Forum community CrowdGather has announced the launch of a new online content filtering tool, dubbed CrowdReport, which aims to help strengthen brand safety for advertisers on the CrowdGather network. The CrowdReport solution flags...

Contextualizing Data through Business Intelligence Tools

:: By Matt Swan, Affiliate Window :: Data is one of the most valuable aspects of online marketing. Complete visibility over customer journeys and purchasing patterns are made possible due to every tangible action a consumer takes being...

Performance Marketers Cash In On Love

Love was in the air and consumers were spending money in the weeks leading up to February 14, as a new report from Rakuten Linkshare reveals that its performance marketing network saw double-digit, year-over-year (YOY) growth during...

Optimize Performance Marketing ROI with Value Attribution

:: By Malcolm Cowley, Performance Horizon Group :: As brands pour more of their advertising budgets into measurable online performance marketing, it becomes increasingly important to understand in detail, the influence an ad has on...

Affiliate.com Selects Cake for Performance Marketing Support

Performance-based marketing provider Affiliate.com announced that it is now leveraging the CAKE enterprise platform. CAKE provides a SaaS solution that tracks performance marketing campaigns in real-time, providing real-time analytics...

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