Affiliate Insider

Performance, or affiliate, marketing requires a mastery of nearly every development and promotional technique available. Let WM’s Affiliate Insider Channel show you the way.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Google Adsense Publishers Can Nix Advanced Ad Format Features

Google has announced that it will now allow its Adsense publishers to opt out of many of the newer ad format features. Publishers have seen a steady stream of "innovations" appearing on ads displayed at their websites including...

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Groupon Gets Hyper-Local with New Partner Program

Daily deal operator Groupon has launched a partner network that aims to help online publishers monetize their digital properties. The affiliate program, which is available now in thirty countries, will provide online publishers a suite...

Popshops Comes to Rakuten

Prepare for a heavy round of consolidation in the performance marketing space. Rakuten has just announced the acquisition of PopShops, a relatively popular platform that provides online advertisers and publishers with a data analytics...

Mobile a Hot Ticket in Performance Marketing

We’re running out of ways to say that mobile is hot, and as more consumers turn to mobile devices to research products (and ultimately purchase), companies without mobile optimized sites will fall behind. The same is true in...

FREE Pageviews Through Smarter Linking with Keyword Discovery

Audience development platform Linksmart has released a feature which provides Web publishers with an opportunity to improve user engagement and better manage their revenue potential - and all without really touching the code on their...

Favicons Come to AdSense; Will Publisher Earnings Increase?

Performance marketers (affiliate publishers) using Google AdSense have been claiming over the past few years that their revenue has been steadily reduced to an almost unsustainable level. While Google has taken the initiative to educate...

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Responding to Third-Party Cooking Blocking

Mozilla is planning to release third-party cookie blocking by default in Firefox version 22. Third-party cookies are those set by a different domain to the one that the user is visiting at the time and have a range of applications...

Mobile Sales that Much Bigger in June

Transparency is everything in the performance marketing space. And, since sales through mobile devices are climbing (including tablets), it has become increasingly important for mobile tracking to be added to advertisers' sites...

Canadians A Loyal Bunch, and Other Insights on Global Affiliate Marketing

Working online means running a business that has the potential to go global right from the get-go, which means keeping an eye on emerging trends from around the world is really important, especially for advertisers that use affiliates...

VigLink Optimizes Affiliate Links

A new link optimizing tool from VigLink aims to help publishers maximize their profits from product links. The link optimization technology is an optional feature of VigLink Convert , and can be used to modify organic product links...

The Importance, Rise of Mobile Tracking

Everyone wants credit for what they do, and publishers are no different. With traffic through mobile handsets exceeding 12 percent of Affiliate Window’s total network traffic in recent months, it’s no wonder this performance...

Does Your Performance Marketing Program Need a Tune-Up?

:: By Jason Hulott, SpeedieConsulting :: Running an affiliate program is a lot like running your website. Simply having one doesn't mean you will suddenly see a huge amount of business from it. Even a program that has been running...

Fraud Fears Loom, but Performance Marketing Booms

The affiliate/performance marketing space has always been one that the entire Web seems to look down its virtual nose at – and sometimes for good reason. While the vast majority of affiliate marketers seem to be fine, upstanding...

Q&A: How GAN's Retirement Impacts You

Marketers were shocked in mid-April with the news that Google planned to retire the Google Affiliate Network. As they say, however, when one door closes... With that in mind, Integrate SVP of Advertiser Relations, Kyle Gale, offers...

Will There Ever Be Cookie-Less Tracking?

:: By Matt Swan, Affiliate Window :: With the recent news that the next release of Mozilla’s Firefox browser will come with third-party cookies blocked as standard, there has been a lot of uncertainty for online marketers. Indeed...

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