Affiliate Insider

Performance, or affiliate, marketing requires a mastery of nearly every development and promotional technique available. Let WM’s Affiliate Insider Channel show you the way.

Mobile Orders Increase by 146%

M-commerce continues its upward growth, as a new 3rd quarter report from Rakuten LinkShare reveals that the affiliate network saw mobile orders increase by 146 percent year over year (YOY). More specifically, the report shows that...

Merging Banner Ads and Performance Marketing

Affiliate marketing network Avantlink has launched a new Paid Placement Bidding System which will allow publishers to streamline and automate placements of display advertising and give merchants the ability to bid on and reserve placement...

The Private Lives of Performance Marketers

Affiliate Summit has released its annual AffStat report, benchmarking the methods, preferences and strategies of affiliate (performance) marketers. There's a lot of useful information in the report, revealing data including who...

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Tips to Improve Affiliate Program Conversion Rates

Written By: Matt Swan, Client Strategist – Affiliate Window With competition in the affiliate marketplace intensifying, it is important advertisers are optimizing their campaigns to ensure they stand out from competitors. The...

Adsense Offers HTTPS Ad Code

For years Web publishers using Adsense have been unable to display advertisements on secure pages (HTTPS). That’s no longer the case as Google this week announced that they have updated the Adsense ad code so that it now supports...

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Adsense Comes to Content Experiments

Yes, you can make more money with Adsense - but you'll have to put the work in. Fortunately, Google has announced that users of its Analytics product who have linked their accounts to Adsense can now select AdSense Revenue as an...

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Amazon Opens Mobile Associates API, Expands In-App Purchasing

Amazon introduced the Mobile Associates API for Kindle Fire and other Android devices this week, enabling developers to merchandise both physical and digital items from Amazon.com within apps and games. To monetize apps in the past...

Google Adsense Publishers Can Nix Advanced Ad Format Features

Google has announced that it will now allow its Adsense publishers to opt out of many of the newer ad format features. Publishers have seen a steady stream of "innovations" appearing on ads displayed at their websites including...

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Groupon Gets Hyper-Local with New Partner Program

Daily deal operator Groupon has launched a partner network that aims to help online publishers monetize their digital properties. The affiliate program, which is available now in thirty countries, will provide online publishers a suite...

Popshops Comes to Rakuten

Prepare for a heavy round of consolidation in the performance marketing space. Rakuten has just announced the acquisition of PopShops, a relatively popular platform that provides online advertisers and publishers with a data analytics...

Mobile a Hot Ticket in Performance Marketing

We’re running out of ways to say that mobile is hot, and as more consumers turn to mobile devices to research products (and ultimately purchase), companies without mobile optimized sites will fall behind. The same is true in...

FREE Pageviews Through Smarter Linking with Keyword Discovery

Audience development platform Linksmart has released a feature which provides Web publishers with an opportunity to improve user engagement and better manage their revenue potential - and all without really touching the code on their...

Favicons Come to AdSense; Will Publisher Earnings Increase?

Performance marketers (affiliate publishers) using Google AdSense have been claiming over the past few years that their revenue has been steadily reduced to an almost unsustainable level. While Google has taken the initiative to educate...

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Responding to Third-Party Cooking Blocking

Mozilla is planning to release third-party cookie blocking by default in Firefox version 22. Third-party cookies are those set by a different domain to the one that the user is visiting at the time and have a range of applications...

Mobile Sales that Much Bigger in June

Transparency is everything in the performance marketing space. And, since sales through mobile devices are climbing (including tablets), it has become increasingly important for mobile tracking to be added to advertisers' sites...

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