Affiliate Insider

Performance, or affiliate, marketing requires a mastery of nearly every development and promotional technique available. Let WM’s Affiliate Insider Channel show you the way.

Favicons Come to AdSense; Will Publisher Earnings Increase?

Performance marketers (affiliate publishers) using Google AdSense have been claiming over the past few years that their revenue has been steadily reduced to an almost unsustainable level. While Google has taken the initiative to educate...

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Responding to Third-Party Cooking Blocking

Mozilla is planning to release third-party cookie blocking by default in Firefox version 22. Third-party cookies are those set by a different domain to the one that the user is visiting at the time and have a range of applications...

Mobile Sales that Much Bigger in June

Transparency is everything in the performance marketing space. And, since sales through mobile devices are climbing (including tablets), it has become increasingly important for mobile tracking to be added to advertisers' sites...

Canadians A Loyal Bunch, and Other Insights on Global Affiliate Marketing

Working online means running a business that has the potential to go global right from the get-go, which means keeping an eye on emerging trends from around the world is really important, especially for advertisers that use affiliates...

VigLink Optimizes Affiliate Links

A new link optimizing tool from VigLink aims to help publishers maximize their profits from product links. The link optimization technology is an optional feature of VigLink Convert , and can be used to modify organic product links...

The Importance, Rise of Mobile Tracking

Everyone wants credit for what they do, and publishers are no different. With traffic through mobile handsets exceeding 12 percent of Affiliate Window’s total network traffic in recent months, it’s no wonder this performance...

Does Your Performance Marketing Program Need a Tune-Up?

:: By Jason Hulott, SpeedieConsulting :: Running an affiliate program is a lot like running your website. Simply having one doesn't mean you will suddenly see a huge amount of business from it. Even a program that has been running...

Fraud Fears Loom, but Performance Marketing Booms

The affiliate/performance marketing space has always been one that the entire Web seems to look down its virtual nose at – and sometimes for good reason. While the vast majority of affiliate marketers seem to be fine, upstanding...

Q&A: How GAN's Retirement Impacts You

Marketers were shocked in mid-April with the news that Google planned to retire the Google Affiliate Network. As they say, however, when one door closes... With that in mind, Integrate SVP of Advertiser Relations, Kyle Gale, offers...

Will There Ever Be Cookie-Less Tracking?

:: By Matt Swan, Affiliate Window :: With the recent news that the next release of Mozilla’s Firefox browser will come with third-party cookies blocked as standard, there has been a lot of uncertainty for online marketers. Indeed...

Affiliate Marketing, In-House vs. Network

Affiliate marketing is a great way for a business to expand its reach into the online arena. Simply stated, an affiliate program is another way of saying reseller or introducer. You allow those signed up to your program to offer your...

It's a Mobile World, an Infographic

The Internet space is running out of ways to say the same thing: mobile is hot. And there are countless statistics to back the claim. Affiliate Window, however, has put together an insightful infographic that looks at the growth in...

Google Affiliate Network Retires

Google rocked the affiliate world last night with the announcement that it has made the "difficult decision" to retire Google Affiliate Network and focus on other products that are driving results. While the search giant...

Affiliate Program Monetizes Apps without Ads

Looking to generate a recurring revenue stream from your app without adding advertising or in-app purchases? If so, consider checking out the Placed Affiliate program. This new program from the location analytics company monetizes...

Monetize Video Across Devices with Brightcove

Brightcove has made it easier for businesses to monetize video across devices, thanks to the general availability of its monetization solution for HTML5 video. The video solution includes support for Video Ad Serving Template (VAST...

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