Affiliate Insider

Performance, or affiliate, marketing requires a mastery of nearly every development and promotional technique available. Let WM’s Affiliate Insider Channel show you the way.

The Importance, Rise of Mobile Tracking

Everyone wants credit for what they do, and publishers are no different. With traffic through mobile handsets exceeding 12 percent of Affiliate Window’s total network traffic in recent months, it’s no wonder this performance...

Does Your Performance Marketing Program Need a Tune-Up?

:: By Jason Hulott, SpeedieConsulting :: Running an affiliate program is a lot like running your website. Simply having one doesn't mean you will suddenly see a huge amount of business from it. Even a program that has been running...

Fraud Fears Loom, but Performance Marketing Booms

The affiliate/performance marketing space has always been one that the entire Web seems to look down its virtual nose at – and sometimes for good reason. While the vast majority of affiliate marketers seem to be fine, upstanding...

Q&A: How GAN's Retirement Impacts You

Marketers were shocked in mid-April with the news that Google planned to retire the Google Affiliate Network. As they say, however, when one door closes... With that in mind, Integrate SVP of Advertiser Relations, Kyle Gale, offers...

Will There Ever Be Cookie-Less Tracking?

:: By Matt Swan, Affiliate Window :: With the recent news that the next release of Mozilla’s Firefox browser will come with third-party cookies blocked as standard, there has been a lot of uncertainty for online marketers. Indeed...

Affiliate Marketing, In-House vs. Network

Affiliate marketing is a great way for a business to expand its reach into the online arena. Simply stated, an affiliate program is another way of saying reseller or introducer. You allow those signed up to your program to offer your...

It's a Mobile World, an Infographic

The Internet space is running out of ways to say the same thing: mobile is hot. And there are countless statistics to back the claim. Affiliate Window, however, has put together an insightful infographic that looks at the growth in...

Google Affiliate Network Retires

Google rocked the affiliate world last night with the announcement that it has made the "difficult decision" to retire Google Affiliate Network and focus on other products that are driving results. While the search giant...

Affiliate Program Monetizes Apps without Ads

Looking to generate a recurring revenue stream from your app without adding advertising or in-app purchases? If so, consider checking out the Placed Affiliate program. This new program from the location analytics company monetizes...

Monetize Video Across Devices with Brightcove

Brightcove has made it easier for businesses to monetize video across devices, thanks to the general availability of its monetization solution for HTML5 video. The video solution includes support for Video Ad Serving Template (VAST...

Mobile Traffic Increases, Sales Decrease

Mobile traffic continues to impress, as a new report from Affiliate Window reveals that the company saw an increase in mobile traffic across its network in February. In fact, the report reveals that one in every five clicks originated...

Manage All Your Websites in Google AdSense

Good news for affiliates that use Google AdSense to monetize their websites. The service is looking to make monitoring the revenue performance of all your websites (and their respective AdSense campaigns) significantly easier. That...

Rakuten LinkShare Tops List of Affiliate Networks

Awards season is upon us, and for the second year in a row, Rakuten LinkShare cleaned up. Each year, the media company mThink compiles its Blue Book survey of various online advertisers, publishers and agencies to rank the top 20 CPA...

The Stipple Effect and the Growth of Image Tagging

Image tagging services make it possible for content publishers to monetize their pictures by making them more interactive, and as social media sites like Pinterest and Facebook make it increasingly easier to share images across the...

Performance Insider: Seasonal Trends of Marketing Verticals

One of the more challenging hurdles to surmount for digital marketers is simply choosing the right time to execute campaigns for their industry vertical (niche); essentially, when they should spend their time and financial resources...

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