Affiliate Insider : advertising

The Stipple Effect and the Growth of Image Tagging

'Net Features : wm-affiliate — Fri, 14 Dec 2012 18:45:00 GMT

Image tagging services make it possible for content publishers to monetize their pictures by making them more interactive, and as social media sites like Pinterest and Facebook make it increasingly easier to share images across the Web, marketers are...(read more)

Affiliate Fraud Index from Fraudlogix

Pete Prestipino — Wed, 02 Nov 2011 19:23:00 GMT

Affiliate fraud prevention company Fraudlogix has launched an affiliate fraud index. The Fraudlogix Index provides companies with an indicator of fraud levels that the average advertisers is experiencing.

"Up until now there has been an overall lack of hard statistics and research data surrounding affiliate fraud," said Fraudlogix CEO Hagai Shechter. "The industry as a whole needs clarity and visibility in terms of the severity of the problem and the extent to which it affects the online marketing industry as a whole."

Fraudlogix dynamically monitors transactions, detecting fraud that is occuring on advertisers and networks within its ecosystem. when new traffic sources are monitored the initial fraud that is detected is calcuated as a percentage of total traffic volume. The index is a colmination of these percentages reported as an average.

Graffly - The Groupon of Affiliate Offers

Pete Prestipino — Mon, 08 Nov 2010 16:39:00 GMT

Here’s one of the most fascinating approaches to affiliate marketing I’ve seen in a long time - a twist on the current daily deals trend… for affiliate marketers.

Graffly, a service provided by the 2Performant affiliate network, is a “short-term” affiliate network. Similar to Groupon, which provides time-limited coupon offers, Graffly partners with one merchant every month willing to offer increased commissions that they pay to publishers in exchange for promotion on the Graffly network. These are CPA ads (cost-per-action).

Gourmet dessert retailer Davids Cookies is Graffly's November merchant. For the month of November, Davids Cookies will pay a 25% premium on their standard affiliate commission (7.5% vs 6%) to all publishers that promote their website using Graffly affiliate links. Graffly will be partnering with Uncommon Goods as their next merchant. For the month of December, UncommonGoods.com will be doubling their normal commission (10% to 20%) for all Graffly affiliates. Graffly is currently planning their 2011 promotion calendar.

Expect more affiliate networks to roll out similar products in the future – it’s simply too great of an idea to pass up.