Affiliate Insider : buy.at

buy.at Partners with AffiliateTraction; Affiliates Reap the Benefits

Michael Garrity — Wed, 29 Feb 2012 03:32:00 GMT

Two of the most prominent names in the online affiliate marketing industry are joining forces.

Global affiliate network buy.at is partnering with the performance marketing agency AffiliateTraction to offer advertisers strategic affiliate marketing solutions, bringing together industry-leading tools and technology and highly regarded account management techniques to help maximize a brand's online presence and improve their return on investment (ROI).

Both companies come in with over a decade of experience in the online affiliate industry and having previously worked with major Internet retailers, which puts them in a unique position to offer publishers a range of opportunities unmatched by many other affiliate networks and agencies. buy.at offers an extensive global reach and proprietary tools, and AffiliateTraction brings special services aimed at helping affiliates deliver results, establish long-term partnerships and introduce new niche sites to increase relevance for specific verticals.

The pairing also means that a number of popular brands are now available to buy.at affiliates, including SOCCER.com, SKECHERS, Mattel Shop and Spencer's Gifts.

Should things work out, buy.at plans on expanding the partnership into its U.K. and European markets through its affiliations with Affiliate Window and zanox.

Performance Marketing Drives Online Fashion Retail Growth

Michael Garrity — Fri, 27 Jan 2012 00:58:00 GMT

A report by the Interactive Media in Retail Group (IMRG) shows that the online fashion retail industry experienced tremendous growth from 2001-2011 – over 2000 percent – which affiliate network buy.at is attributing to "a steady increase in the number of fashion retailers integrating affiliate campaigns into their online marketing strategies."

In addition to the industry's impressive increases over the decade, data shows that online retail sales in the U.S. grew 12.6 percent (to $176.2 billion) in 2010; experts are predicting the market to get as high as $278.9 billion in the next three to four years.

buy.at says many of these major fashion brands have turned to performance-based marketing to increase brand awareness, acquire new customers and generate additional revenue. Among the many new advertising techniques that have helped accelerate the industry's success is the popularization of new shopping models, namely flash sales and group-buying services.

Some of the brands jumping on board the affiliate marketing bandwagon include British fashion companies Accessorize and T.M. Lewin, Lindsay Phillips, STYLEBOP.com and The Hip Chick.

The online fashion affiliate market's predicted growth is due in large part to the increasingly popular practice of fashion blogging and the number of bloggers who are seeking, and will seek, to monetize their blogs' content.

"As the online fashion retail sector continues to see exponential growth, and more retailers turn to performance marketing, it becomes increasingly important for advertisers to stay ahead of the curve through the implementation of strategic campaigns and future planning," says buy.at's U.S. Head of Sales Nick Cartwright. "Leveraging the experience and expertise of network partners will help propel their affiliate programs and drive their online business through 2012."

GoldenCAN Advertiser Catalog Grows

Website Magazine : affiliates — Tue, 15 Nov 2011 20:37:00 GMT

Data feeds are great tools for affiliate marketers who want to stand apart from their peers by offering and promoting an array of products from online webstores, which provides publishers with more content and opportunities to create conversions. Because...(read more)