LinkTrust Helps in the Fight Against Fraud

'Net Features : wm-affiliate — Thu, 05 Jul 2012 19:00:00 GMT

Some affiliate marketers have to spend so much time fighting off fraudsters, they probably feel like Batman. And, like The Dark Knight, they don’t have to worry about taking on these rogues all alone. One trusty ally in this on-going struggle is...(read more)

Affiliate Fraud Index from Fraudlogix

Pete Prestipino — Wed, 02 Nov 2011 19:23:00 GMT

Affiliate fraud prevention company Fraudlogix has launched an affiliate fraud index. The Fraudlogix Index provides companies with an indicator of fraud levels that the average advertisers is experiencing.

"Up until now there has been an overall lack of hard statistics and research data surrounding affiliate fraud," said Fraudlogix CEO Hagai Shechter. "The industry as a whole needs clarity and visibility in terms of the severity of the problem and the extent to which it affects the online marketing industry as a whole."

Fraudlogix dynamically monitors transactions, detecting fraud that is occuring on advertisers and networks within its ecosystem. when new traffic sources are monitored the initial fraud that is detected is calcuated as a percentage of total traffic volume. The index is a colmination of these percentages reported as an average.

Affiliate Insider : fraud

LinkTrust Helps in the Fight Against Fraud

Affiliate Fraud Index from Fraudlogix