Affiliate Insider : linkshare

Canadians A Loyal Bunch, and Other Insights on Global Affiliate Marketing

'Net Features : wm-affiliate — Tue, 18 Jun 2013 18:15:00 GMT

Working online means running a business that has the potential to go global right from the get-go, which means keeping an eye on emerging trends from around the world is really important, especially for advertisers that use affiliates to reach new customers...(read more)

Rakuten LinkShare Tops List of Affiliate Networks

'Net Features : wm-affiliate — Wed, 16 Jan 2013 18:30:00 GMT

Awards season is upon us, and for the second year in a row, Rakuten LinkShare cleaned up. Each year, the media company mThink compiles its Blue Book survey of various online advertisers, publishers and agencies to rank the top 20 CPA and affiliate networks...(read more)

Dynamic Display Ads and the Future of Performance Marketing

'Net Features : wm-affiliate — Wed, 05 Sep 2012 22:30:00 GMT

Engaging visitors has always been the primary goal of both publishers and advertisers in the affiliate marketing industry, but for most of the existence of the Internet, their collective ability to interact with consumers has been limited, to say the...(read more)

Is Your Affiliate Manager Certified?

'Net Features : wm-affiliate — Tue, 14 Aug 2012 14:47:00 GMT

Both weathered veterans and affiliate marketing newbies may occasionally require some assistance in their endeavors. This is why many affiliate networks or programs hire affiliate managers – individuals assigned to help affiliates generate sales...(read more)

Is There Value in Affiliate Marketing?

'Net Features : wm-affiliate — Tue, 03 Jul 2012 16:15:00 GMT

Affiliate marketing continues to be an effective practice for advertisers/merchants, but how much value is really brought by performance-based marketers (affiliates)? A recent survey from the Rakuten-Linkshare affiliate network indicates that despite...(read more)

LinkShare Reports Record Growth During Cyber Week

Linc Wonham — Wed, 15 Dec 2010 21:53:00 GMT

Performance marketing leader LinkShare has reported record year-over-year growth during the Thanksgiving holiday shopping period with same store sales increasing more than 50 percent on Black Friday and more than 45 percent on Cyber Monday.

Strong growth was seen across a wide variety of product categories with the strongest performing segments being luxury, apparel and personal care, which all saw triple digit gains year-over-year.

LinkShare network data also reflects the larger trend of consumers starting their research and holiday buying earlier in the year. Beginning in the first half of November, shoppers began their holiday research and shopping then continued right through Thanksgiving weekend making it a full Cyber Week.

While Black Friday and Cyber Monday remained the best performing days for LinkShare advertisers and publishers, the Saturday and Sunday in between were also very strong, seeing a 58 percent year-over-year increase in sales during this time.

The performance of the LinkShare network also continues to significantly outpace overall retail e-commerce growth. According to comScore, overall retail sales year-over-year were up 9 percent on Black Friday and 16 percent on Cyber Monday, compared to 50 percent and 45 percent in the LinkShare Network, respectively.

LinkShare Growing, Signs Up GoDaddy; Wait, What?

Pete Prestipino — Wed, 03 Nov 2010 16:24:00 GMT

Online performance marketing (affiliate/advertising) network Linkshare seems to be growing at a reasonable clip. The company announced that more than 110 new advertisers joined the network in the third quarter of 2010, an increase of 25 percent compared to the same quarter in 2009.

More than 1,000 advertisers are now part of the LinkShare network and sales were up more than 30 percent in the third quarter of 2010 compared to overall e-commerce growth of nine percent.

“LinkShare’s continued growth illustrates a strong vote of confidence among the advertiser and publisher communities,” said Yaz Iida, CEO, LinkShare Corporation. “Our commitment to driving successful and profitable performance marketing programs through a strong balance of business strategy, technology investments and experience building partnerships has enabled advertisers and publishers to reap tremendous revenue gains, brand awareness and competitive differentiation.”

One of the noteworthy recent additions into LinkShare's advertiser roster is GoDaddy. The domain and registration company seems to be network hopping however as its campaigns on Commission Junction has long expired and nary a promotional word has surfaced about the performance of GoDaddy's in-house managed affiliate program - perhaps it's not faring so well, hence the partnership with LinkShare.